How my journey of demystifying digital marketing began…

A decade ago I found myself, a recent college grad, looking for a job in the midst of a financial crisis. I was desperate and finally managed to score a copywriting gig for a vintage furniture shop on Sunset BLVD (they’re still around…check them out!) They didn’t have the capacity to bring me on full time, but they promised to refer me to clients whenever possible. With their help, I managed to start a bustling freelance business in just a few months, but still, my primary focus was copywriting which was fine and all - but wasn’t exactly paying the bills.

My colleague/mentor at the time was building sites on Squarespace for clients which piqued my interest. Not only could I earn more money than writing copy but it was actually fun dragging and dropping. I was hooked!

After a few months of playing around with the platform, a lovely woman who needed help managing her commerce site was referred to me. Her problem? Her site was built on WordPress and the backend was messy as hell. And to make matters worse, the web development company who built her site would charge her an arm and a leg any time she needed to make a minor update (and attempting site updates without a coding background was damn near impossible.) I managed to convince her to let me build her a site for a steep discount. My goal? To build her a site that was easy for her to manage on her own.

Since then, I’ve been building sites for clients that are not only beautiful and easy for the user to use, but sites that are also easy to update on the back end, thus saving clients a fortune every time they need to swap out a photo or update some text.

I have made it my personal mission to demystify and lessen the cost of the entire website-building process by providing tools and resources that will satisfy the client’s needs regardless of which stage they are at in the website-building process. And I want to do the same for you.

Who Am I?

I’m a Berlin-based writer and Squarespace website designer - and I have a passion for helping healers, yoga teachers, therapists, non-profits, artists, musicians, conscious business owners, and social entrepreneurs share their gifts with the world.

Over the years, I’ve done a lot of random jobs like photoshopping nipples, editing dog food labels, and driving Snoop Dogg around, but my specialties include content writing, editing, and conscious website design.

When I’m not making website dreams come true, I’m writing and designing an animal oracle deck for desert people.

My Qualifications

I have a Bachelor of Communication from the University of Arizona.

I am an authorized Squarespace Trainer and Squarespace Circle Member and have been building sites on the platform for nearly a decade.

I have over 10 years of experience as a Communications Consultant - creating content, editing content, initiating PR campaigns, and acting as a community manager. Check out some of the companies I’ve worked with here.

My Contact Details —
hello@nicolepaulus.com