Nicole Paulus

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Here's Why I Don't Offer Customizations

A long time website client recently had a request, she’s been slowly revamping her 7.0 site (instead of making the big switch to 7.1) and she wanted to create tables to showcase her offerings. She saw it on another site and liked the way it broke up the information.

I had hesitations and even drafted up a version in Squarespace that didn’t include a table which she promptly rejected. She had her heart set on a table and I wanted her to be happy so I obliged. I began the process of problem-solving, a process I usually enjoy because normally I land on a solution. But for the life of me, I could not find one this time around. Which drove me mad. 

My philosophy with website building has always been “less is more”. Too many sites, especially those built DIY style, tend to be bloated, showcasing too much of the unnecessary stuff and making the actual important stuff hard to reach. Stop playing hard to get, will ya?

Anyways. I fought with it for a while and was <this close> to writing the client and telling her I give up when I had an idea, I would purchase a table-making widget, especially for Squarespace but wouldn’t you know, that turned out to be a big DISASTER. And then I had another plan, I would try outsourcing my work to one of those handy freelancer sites. 

As a freelancer, I am not a big fan of these sites, you can read more about that here, but I had never tried them as a contractor. I signed up on Freelancer.com and placed the details of my project there. Within a few minutes, I was getting bombarded with offers ranging from 35 euros to 285 euros. I was also getting harassed in my messages by VERY eager people who wanted to work on the project. I quickly blocked them. 

The varying offers had a lot to do with the country of origin and ultimately I decided on a woman living in India who had decent reviews and made a mutually beneficial offer. I accepted. Overall the experience was pleasant, she definitely delivered and even helped me tweak certain things with the code after the project was closed. 

But…

Ultimately I decided to steer the client away from the customization altogether. Here’s why: 

1/ Upon further inspection, the code was going to be cumbersome for the client to manage on her own. Every time she would need to edit the text or tweak the fonts/colors she would need to hire me. Or if I wasn’t sure, we’d have to ask the developer. This would quickly turn costly, something I am thoroughly against.

2/ When you install code or mess with the CSS on Squarespace you run the risk of distortion or misalignments on varying devices. Which is exactly what happened. When I viewed the tables on mobile, the text ran completely off the table. Not cool.

3/ Squarespace offers a lot in terms of design and functionality. You are literally paying an annual fee to use their professionally crafted designs and customer support, might as well get your money’s worth! It’s like people who stay at 5-star hotels and then spend the whole day and night out and about sightseeing. I’m the person who’d rather chill and enjoy the pool and amenities instead and catch a museum on the way to the airport.

My 2 cents: The whole thing was a good reminder of why I don’t typically offer customizations to clients and instead advise them to stick with the robust offerings of the Squarespace platform. And I advise you to do the same, especially if you are a conscious business owner who is just getting their website up and running.


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