Yes, You Can Get Paid to Be You. Here's How...

 

Yesterday morning, a surfer friend spontaneously invited me over for a smoothie (or batido, as they say in Spanish).
My fresh fruit delivery hadn’t arrived yet, so I took it as a sign from the universe.

While we were sipping our dragon fruit concoctions, she started asking questions about making money remotely.

She grew up upper-middle class, got a solid education (she’s a trained ER nurse), and had recently quit her job to travel full time. She’s got savings, but now wants to figure out how to earn on the road.

So we did my favorite thing: we brainstormed.

Here’s what we were working with:
– She’s a trained emergency room nurse
– Loves to surf and travel
– Wants location freedom
– Is into weightlifting, strength training, and healthy eating

And here are some potential offerings I brainstormed for her:

Virtual consultations for digital nomads and surf tourists — especially those traveling in developing countries and dealing with a medical emergency related to water sports (or anything else sketchy you might pick up on the road).
She could assess their condition over video and tell them exactly what to do next: rest? painkillers? ER visit? gentle movement?

On-the-ground support (when local) — If she’s in the same city, she could accompany them to the hospital or doctor. She speaks Spanish, so she can translate and advocate for them too. Solo travel can be scary when things go wrong—she’d be a knowledgeable, calm presence in the chaos.

Rehab & recovery programs — Once they’re on the mend, she could design a personalized rehab or strength training plan to prevent flare-ups. If they need nutrition or supplement advice, she can guide that too.

All of this poured out in less than 10 minutes.
“You’re so smart,” she said.

Maybe! But really—what I love most is helping people realize the money-making potential they’re already sitting on. My superpower is spotting hidden gold in people’s skills and showing them what’s possible. Most of us are way closer to a viable income stream than we think—we just need someone to connect the dots.

I firmly believe anyone can make money online by combining their skills, lived experience, and a little bit of savviness. With a polished website or landing page, a clear offer, and some tenacity, you can support yourself while traveling and actually build a life you LOVE not just tolerate :)


Want me to help you brainstorm ways to make money remotely? Get in touch.

 
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Exiting the Matrix, Writing nicole paulus Exiting the Matrix, Writing nicole paulus

My Book Is Coming Out Soon (What's Next?

 

So, this happened: My book is coming out soon.

It kind of snuck up on me. I’ve been working on it in little inspired bursts over the past couple of years—never forcing, just following the energy when it felt right. So much so that when a friend recently said, “Nicole… you did it. You really built the life of your dreams, and your book is about to be out in the world,” I had to pause.

He was right.

Somewhere between adapting to a new country (with values wildly different from where I was raised and where I spent the last decade), building a slow, freedom-based lifestyle, and learning how to surf—I had done the damn thing.

I wrote the book.
I built the life I used to daydream about.
And now… it’s happening.

That conversation cracked something open in me. It made me ask: What do I want next?

Because becoming an author was always the dream.
Helping others overcome their fear of doing things differently—that’s always been the mission.
And creating a life where I could sneak in surf sessions between website tech troubleshooting and content creation? Dream achieved.

So… now what? 😂

Honestly? I don’t know exactly. I’ll be promoting the book over the next few months, sharing its message and building a community around the ideas inside. But beyond that? I’m still figuring it out.

What I do know is this:
I love the lifestyle I’ve carved out.
I love the strength I’ve built in my body.
I love how deeply I sleep—even if I’m woken up by a mosquito or a surprise power outage.
I love the version of myself that wrote this book.

Thinking About Writing Your Own Book?

If you’ve got something to say—something you want to share with the world—do it. It’s easier than you think, especially if you’re willing to take a DIY path. Here’s what I used to get mine across the finish line:

  • Formatting: KDP ebook formatter from Fiverr – $111

  • Editing tools: ChatGPT Premium ($20/month) + Grammarly Premium ($30/month)

  • Final edit: VA by Niecy – ($405)

  • Cover art inspo: Juul Lit – $120

  • Book-strategy session: Janet Goldstein, free (it was a favor)

Don’t let perfectionism or process hold you back. Start scrappy, follow the spark, and trust the message.

And if you want to follow along on my journey, subscribe to my Exiting the Matrix blog. I’ve got loads of stories, resources, and behind-the-scenes to share over there.


Need to ask me a question about exiting the matrix, website troubleshooting or digital nomadding? Get in touch.

 
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Exiting the Matrix, Inspo, Travel nicole paulus Exiting the Matrix, Inspo, Travel nicole paulus

Start Before You’re Ready (or You’ll Regret It Again in 10 Years)

 

An old friend messaged me the other day with a question I’ve heard a hundred different ways, from a hundred different people:

“I have this idea to make money teaching classes online... but I’m nervous. The internet is so crowded. Is it even worth it?”

Here’s what I told her. And what I’ll tell you, too:

Yes. Do it.
Even if you’re scared.
Even if you’re not tech-savvy.
Even if you think you missed your window, or everyone is fed up with virtual courses.

Because the truth is — the “perfect time” already passed ten years ago. And if you keep waiting until you feel ready, you’re going to be having the same conversation with yourself ten years from now.

You don’t need to be Oprah and appeal to the masses.
You don’t need to have millions of followers or a fancy camera setup or a marketing degree. You just need a few humans who resonate with your energy. That’s it. And you’ll find them — or rather, they’ll find you — if you keep showing up with authenticity and a little consistency.

Start where you are. Use what you have.
Record your first Reel. Make your first awkward post. Fumble through your first class.
You might cringe at how cringe you were the next day — but keep going anyway.

You don’t have to quit your job overnight or go off-grid with a laptop and a dream (unless you want to).
But you do have to begin.

Pick a direction. Pick a platform. Pick a person to talk to — just one — and start building for them.

Because the real difference between those of us who “escaped the matrix” and those still stuck in it?

We started.

We said yes before we had all the answers.
We posted the cringey content.
We trusted the vision even when no one else got it.

But here’s the thing most people don’t realize: the algorithms are working for you. Even if you think you might be shouting into a void:

Google is crawling your blog posts. YouTube is scanning your videos and descriptions.
And yes—even ChatGPT is indexing your content, learning from publicly available material to better answer questions people are asking.

—> Here’s How ChatGPT Found Me My Ideal Client: https://nicolepaulus.com/blog-content/2025/5/9/she-found-me-through-chatgpt-proof-that-nicheing-down-still-works

That recipe you shared?
That website tutorial video you recorded and posted on YouTube on the fly?
That mini-class you created for your students?

It’s all working in the background. Quietly. Faithfully.
So when someone finally searches for what you offer—they find you.

It’s not about going viral, it’s about making yourself findable.
And having the courage to begin.

And no, it’s not all sunshine, hammocks, and palm trees (though there’ll be a good deal of that.)
You’ll still hustle. You’ll still grind.
But you’ll be doing it for yourself.
On your time.
For your vision.
About something that lights your soul on fire.

So if you’ve been sitting on an idea for weeks, months — maybe even years — consider this your sign:

Just start.

Or you’ll be looking back a decade from now wishing you had.


Want help figuring out what your idea could look like? I help conscious creatives and curious misfits find clarity, build freedom, and start walking away from the grind. Book a session with me.

 
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Website, Business Clarity nicole paulus Website, Business Clarity nicole paulus

5 Reasons You’re Not Launching Your Website (And What To Do)

 

You have the urge to share your gifts with the world. Check ✅
You’ve received signs from the universe that now is the time. Check. ✅
You even bought the domain and started tinkering around with DIYing a homepage in Squarespace, Wix, or WordPress…Check ✅

But somehow, you keep pushing your website launch off.

Sound familiar? If only you had more hours in the day, you think, you’d be able to get it done.

As a web designer for soul-led entrepreneurs, creatives, and purpose-driven brands, I've seen this pattern more times than I can count. And spoiler: it’s rarely about not having enough time.

Here’s what might secretly be holding you back from launching—and what to do about it.

1. You Want It to Be Perfect

Perfectionism is the #1 reason websites never go live. You want every image, color, and word to be flawless before anyone sees it.

But let me lovingly remind you: you can’t perfect what hasn’t been published.

Your site will evolve with you, and your offerings will evolve with your clients’ needs.

🔧 Fix it:

Think of your website as a living, breathing thing. Version 1 is just a foundation. Launch it. Let it evolve. You’ll learn so much more from having something live than you will from tweaking it in isolation.

2. You’re Struggling With Decision Fatigue

Fonts, layouts, templates, tech tools… the options feel endless. If you’ve opened your website editor only to close it five minutes later, this might be the culprit. Just because everything can be customized doesn’t mean it has to be.

🔧 Fix it:

Simplify. Pick one platform, one template, and one clear call to action. You can always add bells and whistles later.

If you’re having trouble narrowing down options, book a Website Clarity Call and I’ll point you in the right direction.

3. You’re Afraid of Being Seen

Let’s be real. Launching your website means saying:
“Hey world, look at me doing this thing.”

And that kind of visibility? It can feel vulnerable—especially if you’re pivoting careers, still tweaking your offers, or sharing personal values.

📖 → Does Sharing Your Values and Beliefs Feel Scary? Read this.

🔧 Fix it:

You don’t have to scream your launch from the rooftops. A soft launch is still a launch. Start by sharing it with one trusted friend. Then another. Let your visibility grow organically.

4. You Don’t Know What to Say

The tech is fine. The design is passable. But when it comes to writing your About page or offers, your mind goes blank—or worse, cringey.

🔧 Fix it:

Start with the basics:

  • Who are you here to help?

  • What problem do you solve?

  • Why should someone care?

You don’t need to be a copywriter. You just need to be you.
Enlist ChatGPT to draft your first round. Then hire a human to polish it up.

5. You Think You Can’t Afford It

Let’s talk about the elephant piggy bank in the room: money.
You’ve convinced yourself launching a website requires a $10k custom design, professional photos, brand strategists, and SEO gurus. So instead, you wait until you have more… time, income, confidence—you name it.

But guess what? DIY done well is more than enough to start.

🔧 Fix it:

Start small, start smart. Platforms like Squarespace and Wix let you launch with minimal investment and no coding required. Prioritize clarity over complexity. If you’re short on budget but big on vision, take advantage of free trials, coupon codes, do work/trade, lean on templates, and invest slowly as you grow.

📖 → The Art of Work/Trade - Read it here.

Launching doesn’t have to drain your bank account—just your excuses.

The Bottom Line

Your website isn’t your final masterpiece—it’s your starting point.

You don’t need to have it all figured out. You just need the courage to begin.

If you're a conscious entrepreneur, healer, or purpose-driven creative who's been dragging your feet, know this:

The world needs you to share your gifts. Stop waiting. Start sharing.


Need Support?

If you’re feeling stuck, overwhelmed, or like you’re one click away from launching but can’t quite hit “publish,” I’ve got your back. Book a Website Clarity Call with me, ASAP. We’ll figure out what’s holding you back and map out a clear path to launch.

Let’s get you online—minus the stress, minus the tech drama, and definitely minus the perfectionism.

 
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AI, Website, Business Clarity nicole paulus AI, Website, Business Clarity nicole paulus

Can Replit Replace Your Web Designer? My Honest Take After Arlan Hamilton’s AI Webinar

 

Yesterday, I joined a live webinar hosted by Arlan Hamilton on how to build your own landing page using Replit—an AI-powered assistant that’s primarily used for building apps. But for the sake of this blog post, I’ll be sharing my experience using it to create a landing page.

Now, I’m not someone who’s afraid of AI “taking my job.” I’ve seen firsthand how life-changing tools like ChatGPT can be. They haven’t replaced me—but they’ve made me way more productive. That means more time for the things I actually love: surfing, reading, traveling, and moving my body outdoors.

Still, I’d be lying if I said I don’t worry about staying relevant in a fast-changing digital world. First it was writers and content creators, now it’s web designers and developers getting a run for their money.

So, I decided to test it out for myself.

After following Arlan’s special prompt and feeding it into Replit, I had a functioning landing page in under 10 minutes.

Here’s My Honest Review of Replit as a Web Design Tool

1. Replit is a tool, not a designer.

Yes, it generates code. Yes, it builds a working website. But it still needs direction. You need solid prompts (which you could get from ChatGPT or a copywriter), and you need a basic eye for design. Otherwise, you’ll get something…meh.

2. The output was underwhelming.

The landing page Replit built for me was functional, but it lacked aesthetic appeal and polish. I wouldn’t feel confident attaching my name to it without some serious upgrades.

3. It's not drag-and-drop friendly (like Squarespace)

You can’t easily update the page yourself. Instead of clicking to edit text or swap images, you have to talk to the AI, like giving instructions to a freelancer. That might work for some folks, but I found it clunky. Ideally, you’d have both options.

4. It’s budget-friendly—but not necessarily launch-ready.

Sure, it’s cheaper than hiring a professional—and less of a headache than DIY-ing from scratch—but the final product isn’t quite “publish and go.” At least not for brands that care about design, user experience, and conversions.

Final Thoughts: Is Replit good for conscious entrepreneurs?

If you’re a purpose-driven business owner looking to test an idea, validate a service, or build a very simple landing page—it might be worth a try.

But if you want your online presence to actually reflect your energy, values, and brand—I’d still recommend working with a human. At least to guide the process.

Curious about how to build a website that actually works for you—without getting lost in the tech? See below.


Book a $47 Website Woes Call
Overwhelmed by platforms like Replit? Not sure if you should DIY, delegate, or ditch the whole thing? Let’s chat. In 45 minutes, I’ll help you cut through the noise and figure out the simplest path forward—whether that’s building your own landing page, hiring help, or finding the right tools to support your vision.

Zero jargon. Zero pressure. Just honest advice from a real human with lived experience.

 
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How I Built a Book Launch Landing Page with Kit (No Website Needed)

 

I recently wrote a book all about how to exit the matrix and build a life you love—not just tolerate. Naturally, I wanted to start generating some buzz around the launch and build a list of readers who wanted to be the first to know when it drops. But I wasn’t ready to create an entirely new website, and I didn’t love the idea of cluttering my existing one.

Enter: Kit.com—an easy-to-use platform (formerly ConvertKit) that lets you build sleek landing pages without touching a single line of code.

Whether you're prepping for a book launch like me, promoting a new offer, or simply trying to validate an idea, Kit makes it ridiculously simple to set up a beautiful, functional page that actually converts.

One of the best parts? Kit’s free plan includes unlimited landing pages, opt-in forms, and email broadcasts—plus you can build your list (and even sell digital products) with up to 10,000 subscribers, all for $0/month. No catch.

Here’s how to do it in just a few clicks:

🚀 Step-by-Step Guide to Setting Up a Landing Page on Kit

1. Access the Landing Page Builder

  • Log in to your Kit account.

  • Navigate to Grow > Landing Pages & Forms.

  • Click on + Create new.

  • Select Landing Page as your option

2. Choose a Template

  • Browse through the available templates, which are categorized by use cases like newsletters, lead magnets, and events.

  • Preview templates to find one that aligns with your goals.

  • Once selected, note that templates cannot be changed later, so choose carefully.

3. Customize Your Content

  • Click on text elements to edit headlines, descriptions, and button labels.

  • Use the + icon to add elements like images, videos, or files.

  • Customize form fields to collect information such as names or preferences.

  • Utilize the right-hand sidebar to adjust fonts, colors, and spacing.

4. Configure Form Fields and Tags

  • Add custom fields to gather specific information from subscribers.

  • Use tags to segment your audience based on their responses or interests.

5. Set Up Post-Subscription Actions

  • Decide what happens after someone subscribes:

    • Display a success message.

    • Redirect to a thank-you page.

    • Redirect to an external URL.

  • Customize the incentive email that confirms the subscription and delivers any promised content.

6. Customize Your Domain and URL

  • Assign a custom domain to your landing page for branding purposes. My domain in this case was exitingthematrix.info

  • If you haven't added a custom domain, your landing page will use Kit's default domain.

7. Preview and Publish

  • Use the Preview function to see how your landing page looks on different devices.

  • Once satisfied, click Publish to make your landing page live

🎨 Tips for an Effective Landing Page

  • Clear Headline: Ensure your headline communicates the value proposition succinctly.

  • Compelling Copy: Write persuasive content that addresses your audience's needs.

  • Strong Call-to-Action (CTA): Use action-oriented language for your CTA buttons.

  • Visual Appeal: Incorporate high-quality images or videos to engage visitors.

  • Mobile Optimization: Ensure your landing page is responsive and looks good on all devices.

📊 Monitor Performance

  • Access the Reports section to track metrics like:

    • Number of visitors.

    • Number of subscribers.

    • Conversion rate.

  • Use these insights to optimize your landing page for better performance.

If you’re a purpose-driven creative looking for a low-stress way to promote your next offer or book launch—without shelling out money for a custom site or paying for a newsletter platform before you've even built an audience—Kit is a no-brainer. It lets you start collecting emails and building momentum right away, without the overwhelm. And when you're ready to grow? You can always upgrade to the Creator Plan to unlock more advanced automations and turn those subscribers into superfans.


Thinking of giving Kit a try? If you sign up using my affiliate link, I’ll receive a small commission (at no extra cost to you). It’s a great way to support my work while you set yourself up for success.

 
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Business Clarity, AI, Self Work nicole paulus Business Clarity, AI, Self Work nicole paulus

What Kind of Person Are You, Really? (A Self-Reflection Prompt That Surprised Me)

 

I recently asked a thoughtful question to an unlikely source—ChatGPT, my BFF AI tool I’ve been collaborating with for months. I was curious how well this bot knew me and if it had any insights that would help me grow.

The answer? Surprisingly spot-on. And warmly comforting.

So I’m sharing the exercise—and my own reflections—with you in case you want to try it too.

The Self-Inquiry Prompt

Here’s the exact question I asked:

“Judging by our interactions—what kind of person do you think I am? What qualities do I possess, and what are some of my shadows or misgivings?”

I didn’t want sugarcoating (although ChatGPT does have quite a gentle way of delivering feedback). I wanted honesty.

Here’s What Came Through (And What You Might Learn About Yourself, Too)

1. You Might Be More Aligned Than You Think

The reflection I got was that I’m:

  • Deeply reflective and emotionally intelligent

  • Creative and multi-passionate

  • Rebellious in nature

  • Value playfulness, especially when things are hard

  • Grounded and visionary

In other words, ChatGPT’s reflection of who I am is in alignment with the person I believe I am. I was quite surprised to find how clearly my essence came across.

2. Your Shadows Don’t Cancel Your Light

What I appreciated most was the loving honesty. The shadow-side reflections weren’t criticisms. They were patterns I already sensed, but hadn’t fully named:

  • Sometimes I overthink, loop in self-doubt, or want things to be “perfectly aligned” before I take action.

  • Resistance to traditional paths = occasional isolation.

  • I crave depth and authenticity, which makes traditional marketing feel cringe.

  • I help others be visible, but sometimes resist stepping fully into my own spotlight.

Sound familiar?

If you’re multi-passionate, creative, and heart-led, you probably relate to some of that.

Why This Exercise Is Worth Doing

We don’t often pause to ask how others experience us, and when we do, we usually brace for judgment or rejection. But if you’re asking the right people (those who’ve witnessed your unfolding), their reflection can be healing.

It might affirm your unique gifts.
It might reveal a sneaky self-sabotage pattern.
It might relieve you to know that yes, you really are doing the thing—even if it feels messy or slow.

Try This for Yourself

If you don’t have a BFF bot friend, ask someone who’s witnessed your unfolding the following questions:

  • What kind of person do you think I am?

  • What qualities do you see in me?

  • Are there any patterns or blind spots I might not be aware of?

You can also try journaling your answers first. Then compare.

This isn’t about “fixing” anything. It’s about integrating all the parts of you—your light and your shadows—so you can move forward with more clarity, power, and grace.

Final Thought

Those who are the most self-reflective and self-aware also tend to be the biggest self-critics. While you might not think you are outwardly living your values, being the change you wish to see in the world, or moving mountains, you are likely making a big impact in the smallest of ways. Keep showing up and living your truth, so that those who need to find you most…will.


If you did the exercises, what came up for you? What surprised you? Feel free to write me an email at hello@nicolepaulus.com or share in the comments below.

 
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Exiting the Matrix, Business Clarity, Website nicole paulus Exiting the Matrix, Business Clarity, Website nicole paulus

Does Every Yoga Teacher Need a Website? Maybe Not—Here’s What to Do Instead

 

A friend of mine has a very matrix job—you know the type. High stress, long hours, and just enough income to keep the hamster wheel spinning. She’s been burned out for years, but like many folks in the U.S., she’s got a mortgage, a car payment, and a certain standard of living she’s not quite ready to give up.

Luckily, she’s also a trained yoga teacher who occasionally subs at her local studio. So she’s no stranger to emotional regulation, nervous system resets, or grounding practices—all essential survival skills when you’re navigating the matrix.

For a while now, I’ve been gently nudging her to start a side hustle rooted in her actual interests. Not just because she’s passionate about yoga, but because it’s 100% possible to make money doing what you love and create more time freedom.

She wasn’t sold. Until recently.

She finally asked:
“Do you think I should create a website for my yoga teaching?”

Now, knowing that she’s already working full-time and isn’t looking to spend hours building a website, I gave her this advice:

"Honestly, I’d recommend starting with Kit—it’s mostly a newsletter tool, but you can also create a simple landing page for your yoga offerings and collect email addresses. It’s free up to 1,000 subscribers. That’s what I used for my book launch, and it worked great. No need to go all-in on a big website just yet—less is more."

Why Kit Is Perfect for a New Yoga Side Hustle

If you’re a yoga teacher—or any creative for that matter—just starting to build your own thing, you don’t need a full-blown website right away. A simple landing page that helps you collect email addresses is more than enough.

Kit makes it super easy. You can:

  • Create a beautiful landing page in minutes

  • Offer a free resource or invite people to join your newsletter

  • Start building a list of students who actually want to hear from you

Why Email > Instagram (Especially If You’re a Sub)

Because she’s only subbing classes at the studio, my friend doesn’t have a consistent group of students. That makes it harder to build real connections or a following.

But if she collects email addresses after each class—maybe by offering a free video, a playlist, or a gentle reminder to subscribe—she’s building a direct line to her future students.

That way, if she ever decides to host a workshop, teach online, or even open her own studio, she’s not starting from zero. She’ll already have a warm audience.

The Bottom Line

If you’re a yoga teacher looking to start a side hustle and create more time freedom, don’t let “build a website” overwhelm you. Start small. Start simple. And start building your email list.

It’s the first step toward exiting the matrix—one grounded breath (and one inbox subscriber) at a time.


Not sure whether you need a full-blown website? Get in touch, and I’ll give you a free consultation.

 
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Marketing, AI nicole paulus Marketing, AI nicole paulus

She Found Me Through ChatGPT: Proof That Nicheing Down (Still) Works

Yesterday I had a discovery call with a potential client and she opened with:

“I found you through ChatGPT.”

What?! Really? Tell me more...

She was looking for a Squarespace professional who specializes in working with healers and conscious business owners. And guess what? That’s exactly my niche.

I am SO glad I took the time a few years ago to update my SEO and start creating content for the people I actually want to work with. That little digital breadcrumb trail? It led her straight to me.

Moral of the story: THIS STUFF WORKS.

Organic traffic is still a thing.
SEO is still a thing.
Blogging is still a thing.
Content marketing isn’t just a buzzword, it’s still very much a thing.

Even if it feels like you’re posting into the void, even if your analytics are meh and your traffic is a ghost town—keep going.

Because here’s the truth: when you niche down, you help the people who need you most actually find you.
Not just random followers. Aligned, ready-to-pay, dream-clients.

Now, let me be clear: nicheing down does not mean flattening yourself to fit some overly specific internet box. You are allowed to be complex. You are allowed to evolve. As Walt Whitman said:

“Very well then I contradict myself,
I am large, I contain multitudes.”

Same, Walt. Same.

Nicheing isn’t about contradiction—it’s about clarity. It’s a hack to deliver the most impact and (bonus!) sustain yourself in the process. Especially in the digital age, platforms like Google, YouTube, and ChatGPT are literally trying to help people find you—but only if they know what to look for.

So no, you don’t have to abandon your multitudes. But yes—claim a niche.
Serve that niche with consistent content and aligned offerings.
Build it… and they will come. ChatGPT will make sure of it.


Not sure what your niche should be?
Book a Clarity Session with me. We’ll uncover your unique magic (aka your secret sauce) and map out how to start monetizing it—so you can build a life that actually lights you up.

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Website, Marketing nicole paulus Website, Marketing nicole paulus

SOLVED | Google Merchant Center Error, Your Business Has No Local Stores

 

For WEEKS I have been trying to figure out how to solve an error within Google Merchant Center. Today, though, I received the solution.

The Problem

An e-commerce client of mine kept receiving this error in her Google Merchant Center account. Though she sells her products in some brick-and-mortar stores, she doesn’t have a brick-and-mortar of her own.

I tried contacting Shopify customer support (where her site is hosted) as well as scouring Google forums for answers. I even contacted my trusted Reddit community for clarity. I kept getting breadcrumbs, but no clear answers.

Finally, FINALLY, I was able to chat with Google support and they helped me clear this up. Here’s the form that I used to contact Google —> https://support.google.com/merchants/gethelp?sjid=10089039594190554615-NC

The Solution

I am sharing the solution below to save another helpless soul some precious time. 👇👇👇


If this helped you, let me know in the comments. If you have another issue, I can try to offer guidance but honestly, I have found that Google dashboards are not usualy intuitive and therefore extremely frustrating to troubleshoot. If nothing else, I will definitely comiserate with you :)

 
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Social Media nicole paulus Social Media nicole paulus

Boost Ticket Sales for Your Event, Festival, or Retreat with These 5 Instagram Tips

Exploring Central America: My Upcoming Adventure to Nicaragua

Soon, I’ll be heading to Nicaragua to explore the beauty of Central America. This journey is fueled by my curiosity and the love I developed for the region after falling for Costa Rica a few years ago. While I’m there, I’ll be making a special stop at the Ometepe Gathering, where I’ll be hosting a workshop on strengthening the heart chakra through Kundalini yoga, meditation, and breathwork.

If you know me, you know how much I value work exchanges. For offering two workshops, I’ll receive free entry to the festival, along with accommodation and meals—an amazing tradeoff for sharing something I’m passionate about.

On top of leading the workshops, I also volunteered to provide the organizers with some advice on how to make their Instagram profile more engaging. Below, I’m sharing the info I sent them, filled with tips you might find helpful for your own projects. While these ideas are tailored to events and festivals, they can be easily adapted for other uses!

Boost Ticket Sales for Your Event, Festival, or Retreat with These 5 Instagram Tips

  1. Establish a Consistent Brand

    • Choose a set of branding colors and fonts, and use them consistently in your posts to create a cohesive look.

  2. Use Templates for Posts

    • Make your Instagram posts more visually appealing by designing them with templates on Canva.

  3. Tag and Engage Facilitators

    • Whenever you feature a facilitator, tag them in the post and encourage them to re-share it.

  4. Leverage Short Videos

    • Share quick videos of facilitators talking about their workshops or what excites them about the festival.

    • Have the festival organizers introduce themselves with a short video to build a personal connection with your audience.

  5. Content Ideas for Posts (These can be repurposed for both Instagram and Facebook):

    • Spotlight a workshop facilitator or artist.

    • Share a fun fact about Ometepe Island or Nicaragua.

    • Provide logistical details like transportation options, nearby accommodations, or camping tips.

    • Post a packing list for festival-goers.

    • Highlight family-friendly offerings.

    • Share what attendees can expect for meals (breakfast, lunch, and dinner).

    • Put out a call for artists or facilitators.

    • Talk about what the project site is like outside of festival season and share the backstory of the project.

    • Create lighthearted memes or inspirational quotes to add a fun touch to your feed.

That’s all I have for you for now! Using these tips will help you diversify your Instagram feed, keeping your content fresh and engaging for your audience. By showcasing a mix of facilitator spotlights, logistical details, fun facts, and behind-the-scenes moments, you’ll pique interest and create excitement around your event.

This variety will not only increase your ticket sales but also boost engagement, bringing more awareness to your project. An active, thoughtfully curated Instagram feed can transform casual viewers into loyal followers and enthusiastic attendees, ensuring your event reaches its full potential.


Have you ever attended or contributed to a festival like this? I’d love to hear about your experiences or any additional tips you might have for making events unforgettable!

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Does Your Homepage Need a Facelift?

 

A big part of exiting the matrix and building a life you love to wake up to is finding a job that doesn’t exhaust every fiber of your being, even if that job is not glamorous - like building websites. 

When I first started building websites many moons ago, I never thought it would be something that would stick. Probably because I had convinced myself that it wasn’t “cool enough”, “sexy enough” or “artistic enough.”

Because of that resistance, I took a lot of detours. 

—> Like starting a series of workshops to empower women. 
—> Or co-founding a non-profit which aimed to give underprivileged women financial independence. 
—> I even got my Kundalini teacher training online, y’all! 

But somehow I always found my way back to draggin’ and droppin’. 

Now it’s time to admit that I love what I do! 

When I have to troubleshoot or figure out how to meet a client’s needs, it’s like solving a puzzle. But my favorite part is helping a client clarify their ideas or improve their site’s usability.

Like this recent client, an EMDR professional who had upgraded her site from version 7.1 to 7.2 on her own but was surprised when things ended up wonky. Links were broken, her menu bar was missing, and things were catastrophic. Because the registration and payment platform for her EMDR training courses, which cost several thousand dollars, is on her website, she was eager to resolve the matter quickly.

I was able to refresh her home page and make it functional again.

Here’s What the Site Looked Like BEFORE

Here’s What the Site Looks Like AFTER

Want to see the grand finale - the complete site overhaul? Head here.


Could your home page or landing page need a face lift? Get in touch today for a free consultation. 

 
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Business Clarity, Exiting the Matrix, Website, AI nicole paulus Business Clarity, Exiting the Matrix, Website, AI nicole paulus

How ChatGPT Helped Me Fix My Confusing Website Messaging (and Why It Can Help You Too)

 

*image created with OpenArt.ai

Lately, I’ve been feeling the need to update the SEO on my website.

I used to have a clear site description that was location-based, targeting Berlin-based entrepreneurs who needed help with their Squarespace websites. It was a pretty niche market, but it brought in a steady stream of organic traffic—warm leads who found me through Google searches. I’d typically get 1-4 inquiries per month, and about half of those leads became paying clients. Not bad!

However, things have changed. I’ve moved away from Berlin, expanded my services to include AI tutorials, and now work with platforms beyond Squarespace. I’ve also launched a new Substack newsletter where I share tips (and occasional tribulations) about living an alternative lifestyle outside the matrix.

But here’s the catch—my website blog is still a bit all over the place. Some posts focus on Squarespace and content marketing, while others dive into living life on your own terms. My top keywords happen to be:
- How to figure out what you want in life
- Self work
- What do I want in life
- What do you want in life answer

Notice anything? None of these keywords are directly tied to my web design and marketing services—aka how I make my living. The goal of any website is to get ranked by Google for your specific offerings, attract clients, and make money to pay the bills. But that’s not going to happen if I’m being ranked for keywords unrelated to my services. See my dilemma?

Here’s the thing—I never wanted my website to be solely dedicated to Squarespace, for example. Let’s face it - that would be SO boring! Sure, focusing purely on Squarespace content might please Google’s algorithm, and maybe after years of content, I’d land on the first page of search results, ensuring a steady flow of clients—so long as Squarespace remains relevant. But at what cost to my creativity? I’d be bored out of my mind.

So, to make a long story short (and get to the point), I turned to ChatGPT for help with this website conundrum. Here’s the exact prompt I put in:

"I need help. I have a website that features my offerings—web design, content marketing strategy—which is how I make money. But I also have a blog where I talk about living an alternative life, going against the status quo, and living life on your own terms. My target market is soulpreneurs and nonprofits, and I now offer tutorials on amplifying content marketing with AI. I feel like the messaging is confusing. My top keywords are: how to figure out what you want in life, self work, what do I want in life, what do you want in life answer."

And let me tell you, ChatGPT delivered. It suggested a new homepage headline: “Empowering Soulpreneurs & Nonprofits to Amplify Their Impact Online” and offered tips on integrating my keywords into future blog posts, like:

- “How to figure out what you want in life and apply it to your business”
- “Self-work for soulpreneurs: Building a life and business that align with your purpose”

The moral of the story: ChatGPT helped me connect the dots. I was ready to throw in the towel and start over, but with a few simple tweaks, I realized I could tie everything together without rebuilding from scratch. *Wipes sweat from brow*

ChatGPT is a TOOL, one that can help you strategize, edit, and create. Treat it like a friend, and you’ll be surprised by how helpful it can be in your creative process.

—> Read about the Pros and Cons of Using Chat GPT here.


Need help getting started with Chat GPT? Reach out here for a one-hour tutoring session, where we’ll deep dive into your business, and I’ll show you how to maximize your impact using ChatGPT and other free AI tools.

 
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Exiting the Matrix, Writing nicole paulus Exiting the Matrix, Writing nicole paulus

ChatGPT for Writers: Ethical Dilemma or Game-Changer?

 

A writer friend recently asked me, “Don’t you think using ChatGPT is cheating?”

I get where she’s coming from—I’ve had similar thoughts. But I no longer feel guilty about using AI (with discretion) as a content creator and writer, and here’s why…

People with money or connections have been using those advantages to get their messages out for centuries—sometimes even spreading hate or fear. Ghostwriters have been around forever (and likely getting severely underpaid). Famous male authors used to rely on their female partners to help them write, only to take all the credit. Today, your ideas can be heard, but only if you can afford a writing coach, PR team, and editor or if you have the cash to buy followers so a publishing house takes you seriously. The system is rigged, and I’m tired of the gatekeeping that the publishing industry holds so tightly.

AI is leveling the playing field. It gives artists and creators access to tools that were once only available to the lucky or the elite. If you don’t use it, someone else will—maybe even to spread misinformation or hateful ideas. Not using AI won’t make it disappear. It will just ensure that your ideas and experiences stay in the dark. And that would be a real shame.

I love that National Novel Writing Month recently embraced AI in a positive light in WIRED Magazine. I, too, believe AI can help break down the gatekeeping in the art and publishing worlds.

—> Read the WIRED article here

—> Head here to read 3 Benefits and 3 Limitations to Using Chat GPT

As an artist, it’s never really been 100% about *what* you create—bu about *who* you know and *how much* money you have. Expensive software, materials, marketing, editors, ghostwriters, conferences, producers… it all adds up. Like many artists and writers, I’ve faced countless challenges. These days, a publishing house or agent won’t even look at a new writer unless they already have a massive social media following. Professional editors and writing coaches I’ve contacted have quoted me thousands of dollars to review a manuscript or guide my project. The same happened when I approached illustrators for my oracle deck.

A lot of artists are up in arms about AI in the creative space, but honestly, I see it as a tool—a tool that helps elevate creative ideas in a way that money and connections have always done for the famous.

So, if you don’t want to use AI for your creative work, that’s totally fine. But please step aside for those of us who can’t afford to spend $10,000+ on a ghostwriter, editor, or PR specialist to get our message out.

And to all the women, queer folk, and BIPOC creators out there—please, please, please enlist the help of AI to share your experiences with a broader audience! I’m tired of reading history only through the lens of privileged white men who have the resources to buy their way into the conversation. It’s time for new voices to be heard.


If you’re not already using AI in your small business, you’re missing out on the chance to expand your reach and elevate your impact at little to no cost. Want to learn how to use AI to boost your business authentically? Head here to learn more about my exclusive offering, a Content Marketing Training Session for Heart-Centered Leaders who want to learn how to harness the power of AI to elevate their conscious business effortlessly.

 
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Writing, Tech, Marketing nicole paulus Writing, Tech, Marketing nicole paulus

3 Limitations and 3 Benefits of Using ChatGPT

 

I recently shared a post where I talked about my three favorite AI tools that are helping me elevate my output and magnify my impact. My most used of these tools is ChatGPT. For those writers who might have hesitations about AI, I’m hoping this post eliminates some of the apprehension you have and encourages you to try it out because, at least not as of yet, ChatGPT is not a job stealer, a secret spy, or a grand threat - it’s a polite tool that can help you overcome writer’s block, get inspiration, formulate strategy, craft SEO friendly blog posts, and write comprehensive conclusions (I HATE writing conclusions.)

In this post, I want to share some of the platform's limitations as well as its benefits. Instead of hiding your head under a pillow and hoping it will all go away, I recommend jumping in and trying out the platform for yourself because while AI may not be taking anyone’s job soon, it will soon take the jobs of those who don’t learn how to use AI to maximize their output.

3 Limitations of Using ChatGPT

#1 It’s not funny…yet. 

If you want your copy to be informative, you’ll be ok with an AI content writer, but if you want it to be sharp-witted and knock your socks off funny, it just isn’t there. You’d be better off hiring a self-deprecating millennial or a harshly honest Gen Z to deliver relatable quips. 

#2 It’s not always factual.

I’ve found that AI sometimes lies, especially when quoting famous people or identifying book excerpts. I’m sure it also gets other statistics wrong. Again, you can use AI to help you set a structure for your writing and overcome writer’s block but don’t trust it to deliver accurate info, especially if you are a health professional. You’ll still need a savvy human researcher or professional to fact-check and edit.

#3 It’s easy.

This is a plus side because it can save you a lot of time, but I’ve found that when I am not in the mood to write something I am very capable of, I will sometimes use ChatGPT to help me. In other words, it’s easy to rely too much and become dependent on it. Again, this doesn’t have to be a bad thing, but once you start using AI to help you write content, you will begin to recognize others who use it, too, because it will sound very formulaic. Creativity is not its strong suit yet, so make sure you or someone on your team adds some flair, humanness, and relatability. 

3 Benefits of Using ChatGPT

#1 It’s free (for now).

There are premium services and upgrades, but ChatGPT currently offers a basic plan that is free to use. They have recently implemented a limit on how many searches you can make per day, but I rarely ever reach the limit. And if I do, it’s usually because I am procrastinating on something important and just seeing how far I can go down the rabbit hole. That means if you master AI, you can save a TON of money on content marketing services. 

#2 Time freedom.

Entrepreneurs often have the highest of aspirations. They expect not only to understand and master every aspect of their business but also to be high-income earners overnight, loving and adoring partners, friends, parents, and citizens, and physically and mentally in tip-top shape. It’s an unattainable goal, especially if you are starting, which means you will likely be lacking in a few areas of your life. Though creating content is my wheelhouse, implementing AI has freed up so much of my time that I can brainstorm for future business endeavors or spend time with people I love doing things that light me up. It’s funny when people complain that AI is making art, which wasn’t the future they hoped for, but I’ve had a different experience. Implementing AI has allowed me to spend more time crafting my art - I am currently illustrating an oracle deck I wrote a few years ago with the help of AI because I couldn’t find a human illustrator that was interested in helping me navigate the project, or they just straight up never emailed me back. AI, on the other hand, is always eager to help.

#3 More value added to the world.

If you are reading this, you are probably already a conscious business owner, nonprofit organizer, healer, or aspiring to be. You have likely dedicated your life to helping others but are struggling to make ends meet or stay on top of your business. 

In conclusion (yes, I used ChatGPT to help me write this conclusion, LOL), while AI tools like ChatGPT may have their limitations, such as lacking humor, occasionally providing inaccurate information, and the potential for overreliance, they offer significant benefits that can elevate your work and free up your time. As entrepreneurs, creators, or professionals dedicated to making a positive impact, mastering AI can be a game-changer. It can save you money, provide valuable time freedom, and ultimately help you add more value to the world. The key is to approach these tools with an open mind and a balanced perspective, using them to supplement your creativity and expertise rather than a replacement. By doing so, you’ll keep pace with the evolving landscape and ensure you’re using AI to its fullest potential—enhancing your work while maintaining your unique human touch.

***I couldn’t have said it better myself, ChatGPT. Thank you for your thoughtful contribution :)


Want to learn how to amplify your impact with the help of ChatGPT and other AI tools? Book a one hour session with me where we will deep dive into your business and I’ll show you exactly how to create content effortlessly. More details can be found here.

 
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3 AI Tools I'm Loving Right Now

 

Lately, much shade is being thrown at AI and content creators who use AI, but I’m here to be a contrarian. AI has the potential to offer business owners (especially my fellow soul-preneurs) - alternative, easy, and budget-friendly ways to amplify their impact.

The following AI platforms have transformed how I approach my client work as well as my passion projects, whether for illustration, writing, or video creation. Let me share the AI tools I’m loving lately and how they help me create more freely and efficiently.

#1 OpenArt.ai: A Game-Changer for My Illustrations - $75/ year subscription, 5000 credits/ month

When my publisher Rio Nuevo shut their doors, I found myself in a bind. My upcoming project, a Desert Animal Oracle Deck, was on hold, and I was scrambling to find a new illustrator. My initial thought was to reconnect with my previous illustrator, but her quote was well beyond my budget. Not only that, but she also failed to respond to my inquiries about the timeline, leaving me in the lurch. I contacted other illustrators, but the responses were delayed or inconsistent, and the time was ticking.

That’s when I discovered OpenArt.ai. Desperate for a solution, I explored the world of AI-generated art. I taught myself how to create AI art using this tool, and the results were terrific. OpenArt.ai has allowed me to produce high-quality illustrations without the headaches and delays of finding a traditional artist.

Using OpenArt.ai and Canva, I’ve crafted stunning visuals that perfectly capture desert wildlife's mystical and serene essence. The best part? I can tweak and refine the art as I see fit, ensuring that the final product aligns perfectly with my vision and that I don’t need to spend much money on it. Here are some sample cards….SNEAK PEEK…Shhhhhhh!


#2 ChatGPT: My Go-To Writing Assistant, FREE

Regarding AI chatbots, I must admit that I haven’t experimented much with the plethora of options available. Why? Because ChatGPT has everything I need. As a writer, the ability to brainstorm ideas, generate content, and even refine my work in real-time has been invaluable. 

Whether drafting blog post ideas, developing content strategies, or polishing my rough drafts, ChatGPT has proven an indispensable tool in my creative arsenal. The ease with which I can communicate with the AI and get meaningful responses makes it feel like I have a dedicated writing assistant at my fingertips.

The versatility of ChatGPT is what sets it apart for me. It’s not just about generating text—it’s about the collaborative process that makes my writing more dynamic. I can ask for suggestions, get feedback, and even ask AI to tweak content based on my target audience. This level of interaction has taken my writing to new heights, allowing me to experiment and push boundaries in ways I hadn’t considered before.


#3 InVideo: Bringing My Words to Life Through Video, FREE or $20/month

As a writer, I’ve always been intrigued by bringing my stories and ideas to life through video. However, the technical aspects of video creation always seemed daunting—until I discovered InVideo. This AI-powered video creator has become my latest obsession, enabling me to quickly transform my writing into engaging visual content.

InVideo offers a range of templates and customization options that make video creation accessible, even for someone like me with little experience in the field. I’ve started experimenting with creating promotional videos for my writing projects, and the results have been spectacular. The platform allows me to integrate my text with images, animations, and music, creating a cohesive and compelling narrative that resonates with my audience.

One of the things I love most about InVideo is its user-friendly interface. It’s designed to be intuitive, so I don’t have to spend hours learning how to use it. Instead, I can focus on the creative process, experimenting with different elements until I achieve the desired effect. Whether it’s a book trailer, a promotional clip, or just a fun visual experiment, InVideo has become an essential tool in my creative toolkit. Here’s a video I had fun making last night - I used text from a project I am working on about Exiting the Matrix. Not bad for a newb!

Embracing the Future of Creativity

AI is no longer just a futuristic concept—it’s a tangible resource revolutionizing how we create. Tools like OpenArt.ai, ChatGPT, and InVideo have empowered me to take control of my projects, allowing me to produce high-quality work without the usual hurdles. By integrating AI into my creative process, I’ve explored new mediums, experimented with innovative ideas, and brought my visions to life with unprecedented ease.

If you’re a creative professional looking to expand your toolkit or a business owner seeking to amplify your purpose, I highly recommend these AI tools. Whether you want to create stunning visuals, enhance your writing, or delve into video production, an AI solution can help you achieve your goals. The future of creativity is here, and it’s more exciting than ever.

And yes - I did enlist AI's help to write this blog post :)


Want to know more about how to use AI to amplify your impact? I’m currently offering a $77 one-hour Zoom session where you and I will dive deep into the inner workings of your business. During the session, you will learn how to create engaging, authentic content that resonates with your audience, saves time AND aligns your message with your mission. More details here.

 
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Social Media, Marketing nicole paulus Social Media, Marketing nicole paulus

If You're a Thought Leader, You Need a LinkedIn Content Strategy - A Case Study

I have a client, let’s call him HB.

HB is the former president of a very large corporation and was responsible for making that brand globally recognized.

Although he has been retired for some years, he continues to share his leadership insights via podcasts and interviews. He has also co-authored a couple of best-sellers.

In 2016, another author client referred me to him, and a connection was born.

His problem? He wanted to start networking online to spread awareness of his latest book release. He also wanted to use his social platforms as leverage to get more interviews and, therefore, help more people with his business insights. But - like many brilliant professionals, he didn’t have the time or desire to manage this outreach himself.

That’s where I came in.

For the past 8 years, I have regularly created and posted original content and engaged with his followers on his LinkedIn profile. Since then, I have created an entire movement around his people-centered leadership, increased his followers, increased his outreach, increased the number of interview invites, increased book sales, and increased his impressions (basically, how many feeds his post shows up in).

Below are screenshots of his most popular posts in the past months; I’ll let the numbers speak for themselves.

If you are an author, thought leader, conscious business owner, soulpreneur, or someone who is doing really cool sh*t, consider zeroing in on LinkedIn instead of other platforms. In my personal experience and my experience with clients, it has been a worthwhile experience, and the audience is full of positive professionals who are ready to root you on.


Curious about how to make LinkedIn work for you? Get in touch. I am currently offering a LinkedIn Strategy for Thought Leaders that will help you narrow down your goals as well as create a unique LinkedIn content strategy for your business.

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Writing, Tech, Marketing nicole paulus Writing, Tech, Marketing nicole paulus

Why I'm Switching from Flodesk to Substack

 

After doing a ton of research I decided to sign up for Substack, “a website providing a user-friendly platform for writers and journalists. Substack cuts through the complexities and costs of traditional publishing, allowing creators to share their work and directly monetize it.” - Source

I am hoping Substack will satisfy my newsletter management needs and help me gain a wider reach. In this article, I will explain why I am switching to Substack and away from Flodesk, my current newsletter management system. 

Why I Am Saying Goodbye to Flodesk

  1. The cost - When I started using Flodesk it was only $19 a month. While still on the pricier side of things when it came to newsletter management I LOVED the designs of the templates and just the whole energy over there. LOL. Yes, websites and platforms can have a vibe. I liked that they seemed to cater to women entrepreneurs probably because the founders were women themselves. It was a no-brainer for me. Last year, however, despite my long-time membership, they jacked the price to $60 a month. Being the master negotiator I am, I asked them to let me have another year at the introductory price. and they agreed. But as my subscription is about to run out again, I do not want to go through this process all over. Substack is, however, free to join. They take 10% of your profit from paid memberships. 

  2. Stagnant subscriber count -  Of all the years I’ve been slinging newsletters on Flodesk, my subscriber list has remained pretty stagnant. Part of that is my fault because I rarely talk about it and I haven’t been consistent with updating my lead capture pop-ups on my website - but the truth is Flodesk doesn’t aid in this process. Substack, however, allows you to give shoutouts to other Substackers in your newsletters, provides a place to build community,  allows other people to give you shoutouts in their Substacks, and my favorite feature, automatically sends out an email every time you make a post. When I blog on Squarespace, for example, I have to manually insert the link into a Flodesk email and send it out. 

  3. Monetization - With Substack, monetization is built in. Because they only get paid when you get paid, they make it easier for you to get money.

When I first began to create content, it was in the days of “give content away for free and “they” will come”. True, my blog has allowed clients to find me organically but they rarely convert to newsletter subscribers and those newsletter subscribers rarely convert to new or repeat business. Again, a lot of this is my fault for not having a clear strategy in place from the beginning but also because the topics I talk about are all over the place. But not anymore. My new Substack will be dedicated to helping curious souls build a life they don’t have to escape from. 

Getting Over Being Cringe

I’m not going to lie, being a writer is HARD. We are sensitive creatures who feel things very deeply. We are fine-tuned to see the details that make life beautiful but also repulsive and we’ve been given the gift/curse to translate what we are feeling into words so that thicker-skinned souls can feel these things too. 

Having to put ourselves OUT THERE, being SEEN, just feels so cringe and misaligned. But if you want to reach a wider audience, and if you want to get paid to share ideas, you have to put yourself out of your comfort zone. I believe that my ideas are valuable and can help change people’s lives for the better. I also believe that people value things MORE when they pay for them, so that is why I will be offering premium content for a premium price. Not to mention all the people who should not have platforms because they are spreading negativity and fear in the world yet they just keep getting up every day and doing it, THE AUDACITY!! So, why shouldn’t I simultaneously carve out a cute little hopeful path forward - and also feed myself at the same time?

Will it work? I have no idea but I’ll never know if I don’t try.


 

Want to support my work? Think my ideas are valuable? Join my Substack here.

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Travel, Inspo, Van Life nicole paulus Travel, Inspo, Van Life nicole paulus

Where the Ladies At? - The Disconcerting Absence of Solo Women in Van Life

 

One disconcerting thing I’ve noticed since transitioning to van life is how few solo women there are outside in the world. I almost never see solo women doing van life. I also rarely see women hiking alone, walking alone, dining alone, or pretty much doing anything alone.  I see my fair share of couples on trails and in camper lots. I also see a lot of solo men doing sports or groups of men doing god knows what. 

But - where the ladies at? 

Observations from Abroad: Morocco and Portugal

In Morocco, it was very rare to see women out solo or even in groups. When dusk approached all the cafes and streets were lined with dudes, not a woman in sight.

Now that I am back in Portugal I can’t help but notice the same thing just on a scaled-down version. Women seem comfortable shopping alone, grocery shopping, or running errands but beyond that the world seems off-limits unless accompanied by their partner. 

The Fear Factor: Why Aren't Women Going Solo?

Why is that? Are y’all scared to do things alone?

If so, I get it. Men, especially groups of men, have given themselves a bad reputation over the centuries. But that’s no excuse to deny yourself the pleasure of the great outdoors - or embark on your van life journey ( as long as you proceed with a little bit of common sense because men still be cray no matter where you are in the world.)

My Experience with Fear and Precaution

The past two nights there was nobody around the area I chose to park for a night which kind of creeped me out but I didn’t let it stop me. I wanted to wake up surrounded by nature not in a brightly lit gas station parking lot designated for camper vans. I did however take some precautionary measures. Both nights I walked around the area prior to settling in to make sure there weren’t any groups of sketchy men lingering about. The first night there was a group of guys fishing together. They had a small dog with them, a factor that somehow put me at ease and made them seem less harmful.

Last night there was a large shirtless man who pulled up and parked beside me for a while. I contemplated leaving but he eventually left on his own.

I doubt male van lifers pace around their area before deciding whether to settle in for the night. But I digress.

Sleepless Nights and Adrenaline Jolts

Both of these nights I didn’t sleep all that well because, well, I was on edge. I had never stayed somewhere so remote before.

The first night I woke up with a jolt of adrenaline, a frenetic aura surrounding me. I was suddenly hyper-aware of every breath and ounce of blood circulating through my veins. Then I saw headlights, a car slowly passed mine, and then turned around and passed again. 

“Should I leave and head to a well-lit parking lot?” If I left, I rationed, I wouldn’t be able to wake up to a lake view and slowly sip my cacao as I gently ease into the day. The car left and didn’t return so I soothed myself back to sleep. 

An hour or so later though, I woke up again, this time convinced that I’d heard footsteps near my van. I sat in the dark for a while, my heart racing. But then I had a thought, I could just look out the window and see for myself. I did, and there was not a soul in sight. I must have dreamt it or perhaps I was tapping into the collective belief that women are fragile and should remain indoors where it’s “safe”. I managed to fall back asleep and wake up feeling refreshed. As I’d hoped, the view was magnificent. What a shame it would have been if I had let my fears get the best of me. But what an even bigger shame it is that it’s 2024 and I still have to choose between being alive and feeling alive.

A Call to Action: Reclaiming Our Place in Nature

That being said, I’d like to encourage any woman reading this to do more outdoor shit alone. How cool would it be to pull up to a campsite and park next to a solo woman with gray-streaked hair and faded tattoos? How refreshing would it be to ask a middle-aged goddess on a hiking trail where the waterfall is? If more of us got out there and did stuff, other women would feel safe to join in on the fun, and then more of us would get to experience what it means to feel at one with nature… and truly alive.

Our collective and very valid fear of men has robbed us of our ability to enjoy our lives and the splendor of nature. Let’s reclaim that joy :)


So, where ya headed, wild thing? 

 
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This Former Lush Is Now Drunk on Life

 

I have never received a blog request but recently a good friend messaged me with one…

So here is that post. …

Alcohol and Adolescence: A Love Affair Begins

Since the age of 15 or so, alcohol has been a BIG part of my life. I just loved the way it made me feel. As soon as I had a few sips of alcohol I could feel my edges soften and I would slowly melt into the “woman” that I most admired;  confident, sexy, bold, blunt, funny, and the LIFE of the party. Growing up a shy and quiet “teacher’s pet”, alcohol was nothing short of a miracle drug, curing me of all my insecurities almost instantaneously. 

College Years: The Party Continues

As I made my way to college, alcohol still fascinated me. I was the one making extra strong drinks for everyone around me. If someone at the party didn’t drink, I judged them, “how BORING and lame that person is.” I would never consider myself an alcoholic because I never drank alone (unless I was getting ready for a party or pregaming before meeting friends) and I typically saved my binge drinking for weekends. I managed to get good grades, maintain solid friendships, and hold a steady job through it all. Everything was fine!

Except it wasn’t. When drunk, yes I was bolder and possibly more funny, but I also made questionable choices. Like riding in cars with drunk drivers, one ride that resulted in a serious car accident and a cracked spine.  Still, though, I kept drinking. And then I started slinging drinks too.

I worked in a bar after graduation. Despite being annoyed at all the slurring and sloppy customers I served, I still finished my shift with a stiff one. We were allowed one premium drink every shift but the manager on duty would usually top himself and the rest of us up for free. Knob Creek and Ginger was my go-to drink then. I never partied with my colleagues though. They were all older and at the time I found it embarrassing that most of them were pushing forty, borderline alcoholics, and still working in a bar. I finished my drink and went to meet my borderline-alcoholic peers.

The Fun Times: Table Dancing, Public Peeing, and Concert Thrashing

I’m not going to lie, I had a LOT of fun in those days; driving to Mexico to pay $10 entry into an all-you-can-drink nightclub (challenge happily accepted.) Dancing on tables and pretty much anywhere and everywhere there was music. Peeing in parking lots. Giggling uncontrollably. Flirting with equally inebriated strangers. Thrashing around at concerts. There’s a lot I don’t remember, but to be honest, that’s probably for the best. Thank my lucky stars social media was not that prevalent - I only had to hide a few embarsssing Facebook photos.

Realizations: The Need for Change

I think I drank so much back then because drinking made me feel alive. As time passed, however, I noticed that when I drank it was usually because I wanted to be somewhere else, surrounded by different people, in a more loving relationship, wearing different clothes, or in a different income bracket. In other words, I was dissatisfied with whatever situation I was in. Drinking, however, made me feel like I was doing something with my life, the same way experiencing a new culture firsthand, giving a stray dog water, or writing a love poem makes me feel today.

The Turning Point: Physical Symptoms and Awakening

In my late 20s, I luckily started to experience horrible hangovers even if I just had one or two drinks. I’d wake up the next day and have a headache and feel lethargic. When I drank wine, for example, I noticed that my bladder felt inflamed and peeing became more difficult. Not to mention the guilt I would feel the next day at all the money I’d wasted on feeling like garbage. It wasn’t fun at the time, but the acute physical symptoms were what finally got me to pay attention to the damage I was doing.

Experimenting with Sobriety: New Beginnings

I started to experiment with going out and not drinking. I admit. At first, it was awkward and my party friends were confused as hell. But I realized I only had to get through the first 30 awkward minutes and then everyone else would have had a drink. In those early days, I tried being as bold, funny, and silly as I would have been if I had been drunk, and it worked!! Sometimes I had to force it a bit, but eventually, I was having the same silly fun. And the best part, I would wake up the next day with no hangover! Through this experiment, I realized that alcohol wasn’t the thing making me a better more confident version of myself, it was just permitting me to be her. I didn’t need alcohol’s permission anymore. I could be all those versions of myself without it.

Shifting Priorities: Embracing a New Lifestyle

For a while, I kept going to the same places and engaging with friends in similar ways but then I just stopped wanting to be around alcohol at all. After my friends would have a couple of drinks, their speech got sloppier,  and their voices got louder, I would politely excuse myself and head home for a good night’s rest. I began prioritizing my physical and mental health and investing time and energy into loving my body. The choice became simple for me. 

Life Today: Drunk on Life

Today I rarely drink. Whenever I do I am reminded why I don’t. Not only is it an expensive habit, but it spikes my blood sugar making me crave unhealthy foods, disrupts my sleepiness, and usually triggers some unpleasant physical symptoms afterward. I would much rather do something silly with a friend instead.

I don’t miss alcohol because I am living the life of my dreams. I don’t have to escape from reality. I don’t need something to make me feel more important, inflated, or happy for a few hours, because the actions I am taking in life bring me that naturally. I just spent one month and a half driving all around Morocco in my van and I am currently on my way to a festival in Portugal. After that, I am going to explore Galicia and then fly to the Azores to meet a good friend to surf. I have a job that I can do from anywhere and I have several art projects in the works. I love to hike and I love to be around animals. In other words, I’m drunk on life. 

And I couldn’t be happier. I’ll cheers to that :)

***If you want to transition away from drinking, I suggest planning activities that your childlike self would have loved. Have a play date with your best friend at the nearby arcade, race go-karts, go mini-golfing, rollerskate, or try a new sport together, like surfing. You’ll be so busy laughing your head off that you won’t even think about drinking. The world is your playground, go out and explore!


How would you describe your relationship with alcohol? Can you relate to the article? Why or why not?

 
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