I’ve recently been deep diving into the world of digital products. The course I’m taking said that everyone is an expert in something and that your target audience is whoever you were 6-24 months ago. With the help of AI, you can now create low-content digital products that help someone overcome a roadblock. Selling stuff always felt scammy to me which is why I gravitated towards content marketing because you’re sharing content and Google is doing the aggregating on your behalf.  But I actually love when I’m targeted on Insta for a product or course that can improve my life - so why should I be shy about sharing my knowledge?

I’m also from the content marketing camp whose motto used to be “If you build it (and give it away for free for a few years), they will come”. I’ve been telling clients this for years and though I still stand behind the fact that if you keep showing up consistently and share valuable content on your favorite social platform or on your blog you will build a following but it’s 1. not easy to commit to a content calendar and 2. it is not quick. It can take years to build a faithful following and that’s if you’re consistent. 

So now I’m looking for ways to build digital products, sell them for a low price point, and then upsell to a higher priced item (like one on one coaching for example) if the customer finds the info helpful. 

But oh how I was struggling to come up with a product to create. The course said I should also pick a topic that is very interesting to me and that I have a lot to say about. I wanted to somehow tie it to Squarespace or content marketing so I could upsell these services but if I’m being honest - neither of these things exactly light me up. 

So that’s when I thought about what I was dealing with 6-24 months ago. 

And that’s when I remembered how hard it was for me to sleep and all the steps I took to get a good night’s rest. I wouldn’t say I’m cured because, well, insomnia isn’t linear but I feel confident that if I ever had another bout I’d be able to nip it in the bud immediately because now I have a toolkit that addresses the biological factors and the psychological. 

So my first digital product is going o be either an e-book or a mini course that delivers 8 solutions to conquer your sleeplessness. 

I’m still not sure how to upsell this but maybe it’s not necessary. I’m just happy to share the knowledge I have. 

Why not give the e-book away for free? 

Because unless you already have credibility in a space or credentials people likely won’t value your knowledge. To put it bluntly - in the church of capitalism, people value things that they spend money on. 

You can still use an ebook as a way to grow your newsletter list and I might end up doing that as well, but first I will try charging a reasonable amount like $7, and then go from there.

Stay tuned for more updates on my venture into selling digital products.

If you’re interested in creating and selling digital products for your business get in touch, I’d love to share what I’ve learned so far.