If You're a Thought Leader, You Need a LinkedIn Content Strategy - A Case Study
I have a client, let’s call him HB.
HB is the former president of a very large corporation and was responsible for making that brand globally recognized.
Although he has been retired for some years, he continues to share his leadership insights via podcasts and interviews. He has also co-authored a couple of best-sellers.
In 2016, another author client referred me to him, and a connection was born.
His problem? He wanted to start networking online to spread awareness of his latest book release. He also wanted to use his social platforms as leverage to get more interviews and, therefore, help more people with his business insights. But - like many brilliant professionals, he didn’t have the time or desire to manage this outreach himself.
That’s where I came in.
For the past 8 years, I have regularly created and posted original content and engaged with his followers on his LinkedIn profile. Since then, I have created an entire movement around his people-centered leadership, increased his followers, increased his outreach, increased the number of interview invites, increased book sales, and increased his impressions (basically, how many feeds his post shows up in).
Below are screenshots of his most popular posts in the past months; I’ll let the numbers speak for themselves.
If you are an author, thought leader, conscious business owner, soulpreneur, or someone who is doing really cool sh*t, consider zeroing in on LinkedIn instead of other platforms. In my personal experience and my experience with clients, it has been a worthwhile experience, and the audience is full of positive professionals who are ready to root you on.