ABOUT ME

 
 
 

Who Am I?

I’m a wandering writer (currently in Nicaragua), funding my freedom by building and maintaining Squarespace websites for like-minded—and like-hearted—soulpreneurs. I especially love working with healers, yoga teachers, therapists, creatives, eco-communities, and non-profits to help them amplify their impact and share their gifts online. While Squarespace is my platform of choice, I’m also fluent in Wix, Shopify, WordPress, and SquareUp.

But wait, there’s more...I wrote a book for curious misfits who want to build lives they don’t have to escape from—just like I did for myself. It’s for anyone craving more time freedom, sustainable income, and a business that actually feels like you. It’s now available for purchase here, or you can also read my essays on what it really means to exit the matrix and live authentically on my Substack here.

Here are 3 fun facts about me…

  • I once had a job photoshopping nipples for a soft-core porn company.

  • I once drove Snoop Dogg and his entourage from his hotel to the concert venue.

  • I once booked a one-way ticket to Berlin (and stayed for 9 years.)

Qualifications

I’m an authorized Squarespace Trainer and Circle Member, and I’ve been building sites on the platform for over a decade. In 2023, I was invited to share my Squarespace knowledge in a virtual workshop with popular YouTuber and Free Human herself, Sorelle Amore. In 2024, Squarespace flew me to Amsterdam to speak at both Forward Fest and the Self-Made Summit.

Beyond websites, I’m a certified Kundalini yoga teacher and Abraham Hicks fan (IYKYK)—so if you're into attracting a business (and a life) you don't need to escape from, we'll probably vibe.

I also bring 15+ years of experience as a Communications Consultant, helping renowned thought leaders, authors, eco-communities, and creatives craft powerful content, run PR campaigns, and build loyal communities. You can check out some of the incredible humans and projects I’ve worked with on my LinkedIn page here - https://www.linkedin.com/in/nicolepaulus/

My Contact Details —
hello@nicolepaulus.com

Why Work With Me?

I don’t just want to help you create a pretty website—I want to help you build a business (and a life) you LOVE. Sometimes that looks like a new website or a brand refresh. Other times it looks like clarity around your offerings, or even the courage to relocate to a tropical island and rewrite the rules of your life.

I know what it’s like to want things to be different than what you currently have—to feel like an outsider, to crave an alternative path. That’s why my book Exiting the Matrix exists, and it’s why I approach every project with the bigger picture in mind: your freedom, your authenticity, your joy.

What Clients Say

Don’t just take my word for it—my clients’ words say it best:

  • “She is incredibly creative, deeply competent, and consistently reliable.”

  • “Nicole is so, so very easy, pleasant, and fun to work with!”

  • “Her customer service, pricing and artistic ability is top notch. There is no one better in the industry!”

  • “Nicole helped me to understand and structure the ideas I had and was helpful to tell me which areas I needed to be more specific.”

  • “I really can’t imagine doing this without her. She is an absolute professional and is outstanding at her craft.”

  • “I love the outcome and I love that Nicole’s aim has been to empower me… as a ‘non-tekkie’ this makes me feel supported yet empowered, and I love that.”

  • “Meeting Nicole meant a lot for the creation of my online business identity. Her advice has been crucial for my visibility and I am forever thankful for her support.”

See more proof on my testimonials page.

My Approach

Here’s what makes working with me different:

  • Empowerment over dependency. I don’t believe in a thousand upsells, subscriptions, or keeping you tethered to me forever. My goal is that you fly on your own—with the clarity, tools, and confidence to run your business independently. (Ironically, this “bad for business” model is exactly how I’ve grown mine: through client referrals.) If you’re simply too busy thriving at what you do best, and need me to help juggle some of your plates, I’m also here.

  • Practical + soulful. I’ll help you solve your website woes, get clear on your offers, refine your communication and branding—but I’ll also help you design a business (and life) that feels aligned with who you are.

  • Exiting the Matrix, together. If you’re still reading, you probably don’t want the status quo. Neither do I. I help you create an online presence that reflects your deeper values so you can attract opportunities that feel expansive, not draining.

The Details That Matter

  • Experience: 10+ years designing websites, 15+ years in communications. Invited speaker at Squarespace Forward Fest & Self-Made Summit.

  • Languages: Native English, conversational German & Spanish. (Lived in Berlin for 9 years; currently based in Nicaragua.) Skilled at finding shared meaning across language barriers.

  • Referral Bonuses: I don’t run ads—my business grows through word of mouth. If you send someone my way, I’ll send gratitude (and then some) your way. Refer a friend.

In short: I help conscious entrepreneurs and curious misfits exit the matrix and build aligned businesses—and lives—they’re excited to wake up to. If that sounds like you, let’s talk.