How Important is Social Media When Growing Your Conscious Business?
Well it depends on who you ask but since you asked me (or did I ask you?) I digress…
Social Media is pretty damn important.
I recently interviewed Tammy Tamuno, the lead education consultant of purplebook.ng, for the Transparent Voices series and she said she grew her entire business on Instagram. Her advice? If you want to grow your business you have to go where your ideal clients hang out. If they’re hanging out on Instagram then, by all means, you need to be on Instagram.
As a Conscious Business Owner, I’m not a big fan of anyone spreading themselves too thin, especially when it comes to social media. That’s why I recommend that my clients focus on one, MAYBE two, social media platforms that they resonate with most and then just deep dive into them. Now, I realize that this is contradictory advice from the big social media guru Gary Vee, but unlike Gary Vee, I’m assuming you don’t have a big social media team whose sole job is to repurpose content for you, am I right?
So, where do you go from here?
Well, you pick one social media platform that you vibe with. For me that’s LinkedIn.
Though I tend to use Instagram more in my personal life, I feel I already spend too much time on that app. And I didn’t want to just all of the sudden start posting about social media and digital marketing when my “followers” have grown to expect travel pics and funny shit I find on the street. In other words, my Instagram profile already had an identity, and I didn’t feel my business would be able to exist peacefully within the constraints. I also didn’t want to start a separate business Instagram profile for myself because ugh, that seems so exhausting.
That’s how I settled on LinkedIn and so far it’s been great! People are friendly and professional over there, and I feel like I have a safe space to share my knowledge and expertise. But that doesn’t mean it would work for your business. Do what feels good to you.
To finish up this blog post, I want to reiterate the importance of having a social media presence, not only to grow your current audience, like Tammy did, but to help you gain clout in the space. Case in point, I am organizing an interview series called Transparent Voices for a client and I reached out the World of Women (a renowned NFT founder) for an interview. Her assistant responded saying they weren’t interested. Being the bold bish I am, I replied asking her why considering my client has over 7 million visitors to his site every year. Her answer? My client didn’t have a very big social media following.
What? So, if my client had purchased followers, like many influencers and brands do, she would have happily agreed to the interview? Perhaps. Who knows. But one thing I do know is that social media still matters. And that key gatekeepers and potential clients still judge you based on your number of followers. So take it from me, get in the habit of posting regularly and soon enough you will see it pay off in the form of new clients or partnerships.