A Bot Took My Job 🤖
A week ago I got an email from a past client introducing me to a friend who needed help with his website.
He CC’d us both and wrote:
Nicole is an amazing Squarespace programmer, the best and most reliable on this planet!
I grinned as I typed my reply, “Wow, what an introduction. Thank you.”
We scheduled a call. I did my usual get-to-know-you conversation, tried to pin down what he wanted the new site to achieve. I offered a steep discount for a simple build — partly out of gratitude for the referral, partly because I was genuinely excited to have a new project.
Soon after, he added me to a group chat with him and his girlfriend, who was helping with the site.
Then the question dropped into the chat:
“Have you ever worked with Webflow?”
I told them the truth: I hadn’t. I asked why they were considering it, since their current site was already on Squarespace — a platform that’s easier to manage and more than capable of producing the result they were after. They explained they were thinking about using Webflow’s AI tools.
I shared my honest opinion. What you save in time generating the foundation, you often spend again fine-tuning prompts and fixing the details. AI can accelerate the start, but polish still takes human judgment.
Related article —> Can AI Replace Your Human Web Designer? My Honest Take.
Then… silence. A few days passed.
This morning I got the message: “We’ve decided to build the website in Webflow. We really like the experience there. Thank you for your time and support!”
And there it was. A job lost to a bot. Even if you are the most “amazing Squarespace programmer” and “the best and most reliable on this planet,” you still might be replaced by a flashy bot with a convincing landing page.
Don’t get it twisted — I’m not AI-averse like a lot of people. I use ChatGPT every day to help fine-tune my writing. AI is already woven into my workflow.
I’m not anti-AI. I’m pro-human expertise. Because even if something feels “easy” to generate, getting it to feel intentional, cohesive, and alive still requires a person behind the curtain — someone who can also help you clarify your offerings, make sure your ideal customer actually understands them, and shape content that feels clear and effective.
AI can build the foundation, sure. But humans are the ones who give a project soul. Because unless you’re doing business with other bots, your message still has to land with other souls.
Website platform paralysis? Give ChatGPT a break and chat with me instead. I’ll give you my human opinion (for free). No obligation required.