How AI Can Help You Write Content Faster
Recently, I had lunch with a video editor friend of mine and we started joking about how AI is going to eventually take over the world. That’s when he looked me in the eye and said very earnestly, “Nicole, they are coming after content marketers first.”
At first, I laughed. But then when he began explaining how sophisticated AI was at creating content my ears perked up. I went home after our meeting and began playing around with ChatGPT.
I quickly realized that AI may certainly be a helpful tool, but robots aren't here to take my job away — at least not yet. What they are here to do, however, is help me do my job better and more efficiently! AI technology is the perfect assistant for content marketers like me, taking some of the gruntwork out of creating great content.
No longer does a marketer need to spend hours sorting through data or researching topics; robots can quickly and accurately handle those tasks for me. AI robots can also generate ideas for content and even write drafts that require minimal editing from their human counterparts. This frees up time for more important tasks like analyzing analytics or brainstorming creative strategies — tasks robots aren't able to do (yet.) AI is also quite shit at creative writing and is not very funny.
But for creating content — it’s AWESOME! For example, I was recently able to write 4 - 800 word blog posts for a movement facilitator client in just under 4 hours. That same task would have taken me at least twice as long without AI assistance.
So - if you are a content marketer, rest assured, the bots are not going to take your job, but they will take the jobs of content marketers who refuse to use the power of AI. If you haven’t already, it would be wise to start learning how to use AI. And if you are a conscious business owner hoping to boost your SEO and bring in more organic traffic from the web, get in touch so I offer an AI Coaching Session where I show you how to use the power of AI to help create authentic, relatable, and effective content for your business in no time.
Happy Robot-ing.
Need human assistance on how to get started integrating AI into your business? Want to know more about how to use AI to amplify your impact? I’m currently offering a $77 one-hour Zoom session where you and I will dive deep into the inner workings of your business. During the session, you will learn how to create engaging, authentic content that resonates with your audience, saves time AND aligns your message with your mission. More details here.
Hesitant About Investing in Content Marketing? I Don't Blame You.
Hey there, how’s it going? How are you feeling? Did you sleep well? How were your dreams?
I am guessing if you landed on this page, you’ve got some marketing-related problems you need help sorting. And you’re in luck because I’ve got a bag of solutions.
If you are hesitant about investing in a marketing package, I don’t blame you. Investing in your business (and yourself) can feel scary. I’ve been there. In fact, it’s how I gained all this content marketing knowledge because I was too scared to hire someone else. The thought of getting ripped off or taken advantage of led me to deep dive into these topics and learn them on my own. But guess what? This harder not smarter approach was definitely not a shortcut. In fact, it took me over a decade to start implementing the practices I implement with my clients today.
Moral of the story? Don’t be like I was - stubborn, impostery, full of self-doubt, cheap - and consider investing in a content marketing strategy straight away. Why? Because you will start to connect with the people you are here to help even quicker (think 10 days vs. 10 years), because your gifts will be shared with the world even sooner, because when you share your ideas, your projects, your gifts you will feel ALIVE, like you have landed on your PURPOSE, like your STORY MATTERS. And that my friend, is worth every single penny.
You don’t have to hire me to do your content marketing for you. You don’t have to hire anyone, in fact. You can also find PLENTY of tutorials on Youtube about this stuff and DIY. But please, please PLEASE, make sure you do it!! Show up consistently on your blog, newsletter, and favorite social channels, and watch your audience grow.
If you do feel called to work together, however, here is an outline of the journey we will take together….
We hop on an initial call to get to know each other, you share your pain points and I determine if I can help you grow your business organically.
I send a follow-up email outlining which marketing package I think would work best. You can opt for the “hands off” approach - where I create all your content on your behalf OR you can opt for the “DIY approach” in which I provide a road map for you to follow and then you create the content yourself.
After we align on a package and approach, I will delegate tasks and deadlines.
From there, I will get started right away defining your marketing pillars from which your content will be created. From there I will also create a social media strategy for you to follow.
Packages run for at least 3 months (because it takes time to build an organic audience. ) At the end of every month, we will jump on a call and discuss how well last month’s content performed as well as brainstorm new content ideas for the coming month.
Keen on learning how exactly I can help you grow your business and share your gifts with the world? Get in touch here.
Don't Stay Stuck....Here's a Website Roadmap for You to Follow
Getting started building your site is half the battle because let’s be real..you probably have a million and one other things to worry about. That’s why I wanted to create a quick blog post outlining the most important steps to take whether you are in the Preparing Stage, the Building Stage, or the Finalizing Stage. Let’s begin!
Preparing Stage- In this stage, you already have a solid business idea in place and are wondering how to attract your ideal clients or customers.
Stalk your competitors - don’t skip this step!!
Choose a template on Squarespace that you resonate with most.
Create a Site Plan which outlines all the text and content you’ll need for your website. You can also check out this blog post for inspiration on writing your content.
Collect images you’ll be using (I recommend Unsplash.com), design a logo for free on Canva, and then save them on your desktop in a designated folder.
Building Stage- In this stage, you will have already completed all of your tasks from the Planning Stage.
Get familiar with the backend of Squarespace. I recommend creating a trial website and just playing around with the different features before you begin building.
Take an online course that shows you the ins and outs of Squarespace.
Once you feel comfortable, you can start adding in the elements you’ve compiled from your site plan.
Don’t forget to update your site titles, headers, and URL’s and add a cute favicon.
Finalizing Stage- In this stage, you should have already completed all of your tasks from the Planning and Creating Stage.
Double-check that all of your backlinks, hyperlinks, and buttons link to the appropriate page.
Connect your domain.
Go through this SEO checklist and make sure you’ve addressed all of the points.
That’s it! That’s all you have to do (insert eye-roll). I know it’s a lot but I believe you can do it!
If you still feel stuck, don’t worry - help is on the way! I created this affordable in-depth course outlining all of the steps you need to follow (including Squarespace tutorials) when building your own site. Check it out here.
Writing Website Content Doesn't Have to Be So Elusive
Writing content for your website can feel really elusive, but it doesn't have to be. In this blog post, I share some tips on what content you should include on your website as well as best practices.
Obviously, it's always better to hire a professional to help you, but when you are first starting out and are ballin’ on a budget, you can use the tricks in this post to help guide your process.
Why is it important to have good content
Before I jump into what content you should include I want to point out why it’s important to have adequate text content in the first place. One, it clarifies your offerings and your expertise so your potential clients trust that you can solve their problems. And two, it’s important for SEO.
That being said, a lot of folks get carried away with their content creation process and end up complicating something that is actually supposed to help clear up your client’s confusion.
Here are the essential steps to writing good website content:
Stalk your competitors. You’ll hear me say this a lot and it’s SO important. You don’t have to reinvent the wheel. Stalk your competitors and jot down the tone of voice they are using as well as how long their blog posts, product descriptions, and about me sections are. Use their content as inspiration for length and tone when you write your own (but don’t copy verbatim because that’s just icky and will be bound to bite you back at some point. #karmasabitch)
Before getting started writing, answer the questions found on this blog post.
Keep it short. I won’t elaborate on this because I’d be breaking my own tenet but when in doubt, leave it out.
Record yourself talking about your product or your founder’s story and then transcribe the audio note and use it as website content. A lot of people don’t think they are good writers but that’s likely a limiting belief. If you can talk, you can write. And if you are passionate about the service or offering you provide, the excitement should come through when you talk about it. Imagine you are describing this product to your ideal client when you press record.
Use the Squarespace template as a guideline for text placement and length. Again, don’t reinvent the wheel. If your Squarespace template has a one-sentence descriptor on the home page banner image, don’t take it upon yourself to drop in a 20 line bio instead. Use the template to guide your content.