Hesitant About Investing in Content Marketing? I Don't Blame You.
Hey there, how’s it going? How are you feeling? Did you sleep well? How were your dreams?
I am guessing if you landed on this page, you’ve got some marketing-related problems you need help sorting. And you’re in luck because I’ve got a bag of solutions.
If you are hesitant about investing in a marketing package, I don’t blame you. Investing in your business (and yourself) can feel scary. I’ve been there. In fact, it’s how I gained all this content marketing knowledge because I was too scared to hire someone else. The thought of getting ripped off or taken advantage of led me to deep dive into these topics and learn them on my own. But guess what? This harder not smarter approach was definitely not a shortcut. In fact, it took me over a decade to start implementing the practices I implement with my clients today.
Moral of the story? Don’t be like I was - stubborn, impostery, full of self-doubt, cheap - and consider investing in a content marketing strategy straight away. Why? Because you will start to connect with the people you are here to help even quicker (think 10 days vs. 10 years), because your gifts will be shared with the world even sooner, because when you share your ideas, your projects, your gifts you will feel ALIVE, like you have landed on your PURPOSE, like your STORY MATTERS. And that my friend, is worth every single penny.
You don’t have to hire me to do your content marketing for you. You don’t have to hire anyone, in fact. You can also find PLENTY of tutorials on Youtube about this stuff and DIY. But please, please PLEASE, make sure you do it!! Show up consistently on your blog, newsletter, and favorite social channels, and watch your audience grow.
If you do feel called to work together, however, here is an outline of the journey we will take together….
We hop on an initial call to get to know each other, you share your pain points and I determine if I can help you grow your business organically.
I send a follow-up email outlining which marketing package I think would work best. You can opt for the “hands off” approach - where I create all your content on your behalf OR you can opt for the “DIY approach” in which I provide a road map for you to follow and then you create the content yourself.
After we align on a package and approach, I will delegate tasks and deadlines.
From there, I will get started right away defining your marketing pillars from which your content will be created. From there I will also create a social media strategy for you to follow.
Packages run for at least 3 months (because it takes time to build an organic audience. ) At the end of every month, we will jump on a call and discuss how well last month’s content performed as well as brainstorm new content ideas for the coming month.
Keen on learning how exactly I can help you grow your business and share your gifts with the world? Get in touch here.
What the F is a Conscious Business Owner?
If you’ve landed on my site you may have seen the phrase “Conscious Business Owner” being slung around. And then you may have had one of two thoughts:
“Nice, that’s me!”
or
“Well, what the hell does that mean?”
This blog post is for the folks who find themselves in the second category.
To me, a Conscious Business Owner is someone who resonates with any or all of the following statements:
I care about the environment and think often about whether or not my business is negatively impacting Mama Earth.
My business has a goal or purpose beyond just making fat stacks of money.
I have a passion for helping others help themselves.
I am a healer, yoga instructor, therapist, non-profit founder, artist, musician, social entrepreneur and want to share my gifts with the world.
I only want to connect with clients and customers whose lives will be positively impacted by my products or services.
I know that before I can help anyone else, I must first help myself, that’s why I have self-care rituals in place that help me get re-centered and aligned.
I consider myself a servant leader, putting the people involved in my business first - above everything else.
I only want my business to grow if it’s done organically and authentically.
Now by no means is this list exhaustive. I’m sure I will think of other things to add as time goes on, but for now, I hope it helps you better understand what to expect when working with me because I now consider myself a bona fide CBO.
I’m going to be honest with you though, I’ve been in business for over ten years and I would say for most of those years I was not a CBO. I put my profits over my values. I worked with clients that did not align with my vision for the world. My reasoning was that I had to eat. But that’s no longer an excuse. The world needs us all to be aligned for that is the only way to really create lasting change. And alignment for me meant narrowing my niche to CBOs!
A few years ago, I thought I had to co-found a non-profit to make an impact. I didn’t think website building and digital marketing was a valuable contribution to the world. Oh, how wrong I was! After that tanked, I realized that there were a ton of healers, changemakers, and CBOs out there who needed help growing their business and that I had the skills to help them make an even bigger impact. This was my gift and I was ready to share it with the world, mindfully and organically. Thanks for being patient as I learn to navigate this new direction.