How I Built a Book Launch Landing Page with Kit (No Website Needed)
I recently wrote a book all about how to exit the matrix and build a life you love—not just tolerate. Naturally, I wanted to start generating some buzz around the launch and build a list of readers who wanted to be the first to know when it drops. But I wasn’t ready to create an entirely new website, and I didn’t love the idea of cluttering my existing one.
Enter: Kit.com—an easy-to-use platform (formerly ConvertKit) that lets you build sleek landing pages without touching a single line of code.
Whether you're prepping for a book launch like me, promoting a new offer, or simply trying to validate an idea, Kit makes it ridiculously simple to set up a beautiful, functional page that actually converts.
One of the best parts? Kit’s free plan includes unlimited landing pages, opt-in forms, and email broadcasts—plus you can build your list (and even sell digital products) with up to 10,000 subscribers, all for $0/month. No catch.
Here’s how to do it in just a few clicks:
🚀 Step-by-Step Guide to Setting Up a Landing Page on Kit
1. Access the Landing Page Builder
Log in to your Kit account.
Navigate to Grow > Landing Pages & Forms.
Click on + Create new.
Select Landing Page as your option
2. Choose a Template
Browse through the available templates, which are categorized by use cases like newsletters, lead magnets, and events.
Preview templates to find one that aligns with your goals.
Once selected, note that templates cannot be changed later, so choose carefully.
3. Customize Your Content
Click on text elements to edit headlines, descriptions, and button labels.
Use the + icon to add elements like images, videos, or files.
Customize form fields to collect information such as names or preferences.
Utilize the right-hand sidebar to adjust fonts, colors, and spacing.
4. Configure Form Fields and Tags
Add custom fields to gather specific information from subscribers.
Use tags to segment your audience based on their responses or interests.
5. Set Up Post-Subscription Actions
Decide what happens after someone subscribes:
Display a success message.
Redirect to a thank-you page.
Redirect to an external URL.
Customize the incentive email that confirms the subscription and delivers any promised content.
6. Customize Your Domain and URL
Assign a custom domain to your landing page for branding purposes. My domain in this case was exitingthematrix.info
If you haven't added a custom domain, your landing page will use Kit's default domain.
7. Preview and Publish
Use the Preview function to see how your landing page looks on different devices.
Once satisfied, click Publish to make your landing page live
🎨 Tips for an Effective Landing Page
Clear Headline: Ensure your headline communicates the value proposition succinctly.
Compelling Copy: Write persuasive content that addresses your audience's needs.
Strong Call-to-Action (CTA): Use action-oriented language for your CTA buttons.
Visual Appeal: Incorporate high-quality images or videos to engage visitors.
Mobile Optimization: Ensure your landing page is responsive and looks good on all devices.
📊 Monitor Performance
Access the Reports section to track metrics like:
Number of visitors.
Number of subscribers.
Conversion rate.
Use these insights to optimize your landing page for better performance.
If you’re a purpose-driven creative looking for a low-stress way to promote your next offer or book launch—without shelling out money for a custom site or paying for a newsletter platform before you've even built an audience—Kit is a no-brainer. It lets you start collecting emails and building momentum right away, without the overwhelm. And when you're ready to grow? You can always upgrade to the Creator Plan to unlock more advanced automations and turn those subscribers into superfans.