She Found Me Through ChatGPT: Proof That Nicheing Down (Still) Works
Yesterday I had a discovery call with a potential client and she opened with:
“I found you through ChatGPT.”
What?! Really? Tell me more...
She was looking for a Squarespace professional who specializes in working with healers and conscious business owners. And guess what? That’s exactly my niche.
I am SO glad I took the time a few years ago to update my SEO and start creating content for the people I actually want to work with. That little digital breadcrumb trail? It led her straight to me.
Moral of the story: THIS STUFF WORKS.
Organic traffic is still a thing.
SEO is still a thing.
Blogging is still a thing.
Content marketing isn’t just a buzzword, it’s still very much a thing.
Even if it feels like you’re posting into the void, even if your analytics are meh and your traffic is a ghost town—keep going.
Because here’s the truth: when you niche down, you help the people who need you most actually find you.
Not just random followers. Aligned, ready-to-pay, dream-clients.
Now, let me be clear: nicheing down does not mean flattening yourself to fit some overly specific internet box. You are allowed to be complex. You are allowed to evolve. As Walt Whitman said:
“Very well then I contradict myself,
I am large, I contain multitudes.”
Same, Walt. Same.
Nicheing isn’t about contradiction—it’s about clarity. It’s a hack to deliver the most impact and (bonus!) sustain yourself in the process. Especially in the digital age, platforms like Google, YouTube, and ChatGPT are literally trying to help people find you—but only if they know what to look for.
So no, you don’t have to abandon your multitudes. But yes—claim a niche.
Serve that niche with consistent content and aligned offerings.
Build it… and they will come. ChatGPT will make sure of it.
Not sure what your niche should be?
Book a Clarity Session with me. We’ll uncover your unique magic (aka your secret sauce) and map out how to start monetizing it—so you can build a life that actually lights you up.
When it Comes to Content Marketing, Consistency is KEY🔑
Tomorrow I am flying to Amsterdam to speak at two conferences, The Self Made Summit and Forward Festival. Though I’ll be there sharing the building blocks required to build an authentic community, powered by Squarespace an all-in-one platform for creatives and entrepreneurs to showcase their talents online— I hope to also share some key insights from my 10+ experience with content marketing…like this one, Consistency is KEY 🔑.
Case in Point
I have a friend who wants to move away from having a brick-and-mortar vintage shop to selling clothes online or by appointment only. He’s got quite a following on Instagram but no real strategy when it comes to posting. He typically posts random pictures from his life, happy customers wearing their “new” clothes, and occasionally he'll post “new” items he’s got for sale. But he never posts them on his wall - only in his stories.
He also doesn’t post consistently. Some days he’ll post ten pictures and sometimes he’ll go days without posting anything.
Seeing how he was struggling to get his online sales ramped up, I offered a few tips:
Post on your wall once per day. The first image should be a close-up image of the “new” item. The second and third pictures can be lifestyle shots or pictures of the clothes on a real live human. The caption should show how much it costs, the size, and any other relevant information.
You should then share that post to your story with a note that the item is new.
The reason I told him to post on his wall was because it wasn’t clear that he was selling clothes. For those who follow him or already know him, it’s apparent, but if he wants to attract new clientele, he’s got to be more obvious about his offerings.
For the first two days, he posted on time with my advice but on the third day, I noticed he had removed both posts from his wall.
“What happened?” I asked.
“I archived the pictures. I only got a couple of likes and no one asked about the items.”
This is SO common with people when it comes to content marketing. You finally get the courage and motivation to post and expect to have instant gratification/validation. But content marketing doesn’t work that way. It’s usually a long, slow process that requires showing up consistently even when it feels like you are shouting into a void.
Here are some of the things showing up consistently on my blog and newsletter have gotten me:
A work/trade deal where I work 3 months for a plot of land in Portugal
Organic clients aligned with my values
Paid speaking gigs like the upcoming ones in Amsterdam, you can also add paid flights and hotels to that list.
Partnerships
But they didn’t come overnight. They only came after I spent hours creating content for myself consistently. The reason is that Google rewards consistency. When it comes to SEO, if you are posting regularly, you are seen as an expert by Google. It also builds credibility and trust amongst potential clients. Wow, this person has had a blog for ten years? They MUST know what they are talking about!
I explained this to my friend and the next day I noticed he’d unarchived his posts and has been posting regularly since. Let’s hope he keeps it up.
Want to learn how to use ChatGPT and other AI tools to help you stay consistent? Book a one hour session with me where we will deep dive into your business and I’ll show you exactly how to create content effortlessly. More details can be found here.
Here's the Easiest Way to Obtain Clients Organically
If you don’t already know, my core mission is to help Conscious Business Owners overcome their limiting beliefs and inherent imposter syndrome so that they can share their gifts with the world. In my humble opinion, there are WAY too many folks out there hawking goods and services that are impacting the environment in negative ways, taking advantage of people’s fears and insecurities, or blatantly spreading toxicity. And I am just not OK with that.
What do all these folks have in common? AUDACITY.
Personally, I think conscientious folks need to become a bit more audacious and put themselves out there. Unfortunately, the more conscious you are, the smaller you stay.
ENOUGH ALREADY!!
The world NEEDS you. Think of all the people you will never help if you stay small. Don’t put yourself out there to fan your own ego, put yourself out there to help others overcome their own struggles. Your good or service has the potential to make someone’s life a little easier as they navigate the tumultuous storm of life. How beautiful is that?!
And now for my advice….
Get yourself set up on Google Reviews and then kindly ask past clients to leave you a review. I know, it sounds scary. But it will help you tremendously when it comes to obtaining new clients organically even if you don’t have a proper website or ample social media following.
To counteract any skepticism you might have, I am now going to be frank with you. I get about one new client inquiry per week contacting me about a particular service I provide. How do they find me? via Google search. Sure my website helps boost SEO because I blog frequently which causes Google to rank my site higher, but they also find me because I am set up with Google reviews and have quite the ranking (5 stars).
If you don’t already have Google Reviews, stop what you are doing immediately and set it up. Right now. DO IT! Here’s how…https://support.google.com/business/answer/3474122?hl=en