5 Reasons You’re Not Launching Your Website (And What To Do)
You have the urge to share your gifts with the world. Check ✅
You’ve received signs from the universe that now is the time. Check. ✅
You even bought the domain and started tinkering around with DIYing a homepage in Squarespace, Wix, or WordPress…Check ✅
But somehow, you keep pushing your website launch off.
Sound familiar? If only you had more hours in the day, you think, you’d be able to get it done.
As a web designer for soul-led entrepreneurs, creatives, and purpose-driven brands, I've seen this pattern more times than I can count. And spoiler: it’s rarely about not having enough time.
Here’s what might secretly be holding you back from launching—and what to do about it.
1. You Want It to Be Perfect
Perfectionism is the #1 reason websites never go live. You want every image, color, and word to be flawless before anyone sees it.
But let me lovingly remind you: you can’t perfect what hasn’t been published.
Your site will evolve with you, and your offerings will evolve with your clients’ needs.
🔧 Fix it:
Think of your website as a living, breathing thing. Version 1 is just a foundation. Launch it. Let it evolve. You’ll learn so much more from having something live than you will from tweaking it in isolation.
2. You’re Struggling With Decision Fatigue
Fonts, layouts, templates, tech tools… the options feel endless. If you’ve opened your website editor only to close it five minutes later, this might be the culprit. Just because everything can be customized doesn’t mean it has to be.
🔧 Fix it:
Simplify. Pick one platform, one template, and one clear call to action. You can always add bells and whistles later.
If you’re having trouble narrowing down options, book a Website Clarity Call and I’ll point you in the right direction.
3. You’re Afraid of Being Seen
Let’s be real. Launching your website means saying:
“Hey world, look at me doing this thing.”
And that kind of visibility? It can feel vulnerable—especially if you’re pivoting careers, still tweaking your offers, or sharing personal values.
📖 → Does Sharing Your Values and Beliefs Feel Scary? Read this.
🔧 Fix it:
You don’t have to scream your launch from the rooftops. A soft launch is still a launch. Start by sharing it with one trusted friend. Then another. Let your visibility grow organically.
4. You Don’t Know What to Say
The tech is fine. The design is passable. But when it comes to writing your About page or offers, your mind goes blank—or worse, cringey.
🔧 Fix it:
Start with the basics:
Who are you here to help?
What problem do you solve?
Why should someone care?
You don’t need to be a copywriter. You just need to be you.
Enlist ChatGPT to draft your first round. Then hire a human to polish it up.
5. You Think You Can’t Afford It
Let’s talk about the elephant piggy bank in the room: money.
You’ve convinced yourself launching a website requires a $10k custom design, professional photos, brand strategists, and SEO gurus. So instead, you wait until you have more… time, income, confidence—you name it.
But guess what? DIY done well is more than enough to start.
🔧 Fix it:
Start small, start smart. Platforms like Squarespace and Wix let you launch with minimal investment and no coding required. Prioritize clarity over complexity. If you’re short on budget but big on vision, take advantage of free trials, coupon codes, do work/trade, lean on templates, and invest slowly as you grow.
📖 → The Art of Work/Trade - Read it here.
Launching doesn’t have to drain your bank account—just your excuses.
The Bottom Line
Your website isn’t your final masterpiece—it’s your starting point.
You don’t need to have it all figured out. You just need the courage to begin.
If you're a conscious entrepreneur, healer, or purpose-driven creative who's been dragging your feet, know this:
The world needs you to share your gifts. Stop waiting. Start sharing.
Need Support?
If you’re feeling stuck, overwhelmed, or like you’re one click away from launching but can’t quite hit “publish,” I’ve got your back. Book a Website Clarity Call with me, ASAP. We’ll figure out what’s holding you back and map out a clear path to launch.
Let’s get you online—minus the stress, minus the tech drama, and definitely minus the perfectionism.
Stop Being So Elusive, Already
As a lot of you know, I am currently in the process of creating my own Desert Animal Oracle Deck.
When I submitted my proposal to the publisher, I included my own digital concept of what I wanted the cards to look like. Needless to say, the publisher had another vision. Instead, they wanted to bring in an outside illustrator to help with the design.
I wasn’t upset, in fact, my original intent was to do the same but the reason I didn’t was because of budget constraints. Instead, I relied on my minimal Canva skills to whip up some sample cards.
Flash forward to now and we have both been on the hunt for an illustrator — someone who preferably has a connection to the Southwest, a love of animals, and a knack for Scientific skill-level detail when sketching said animals.
How do you suppose we have been conducting the search?
Well, first we asked people we already knew. I asked friends who had Tucson connections if they could recommend someone.
Next, I searched around my community. I went to a local bookshop and looked for any animal stickers, notebooks, or notecards on display near the checkout counter, and noted down the names of their illustrators.
Lastly, I looked at Instagram.
Why am I sharing this with you?
Because I want you to stop being so elusive and private about the gifts you are here to share with the world. How else are people going to find you, if you don’t put yourself out there? I used to think social media was vapid and a big waste of time, but what I am learning is that it is what you make of it. When you have a purpose — to share your gifts with the world — it becomes much easier to open up and let others into your creative process.
Sure, I still get shy before I am about to post something on Instagram. Last night I hesitated a few minutes before pushing that button, but then I did. Why? Because I want others to see what I am creating, so that it inspires them to put love and energy into their own creations. I also want to keep people in the loop because I believe that my oracle cards can help inspire others to protect the beautiful creatures of the Southwest as well deepen their connection to their own inner knowing.
“Happiness is only real when shared.”
As Christopher McCandless, the author of Into the Wild wrote, “Happiness is Only Real When Shared” and I just love it so much. For so long I felt like I had to hide who I was. I was afraid that people would think I was a fraud or that I was taking up too much space. I didn’t think my writing or creative endeavors deserved to see the light of day. But in the end, these are all limiting beliefs that keep me from reaching my highest potential. And I am just over it!
So there you have it, don’t be shy. Or try to play cool and mysterious. Share what you are working on and let others be dazzled by all that you are. Sure, there might be haters. But there might also be a whole lot of people who you help in the process!
Need someone to help hold you accountable when it comes to putting yourself out there? I am now offering a Content Marketing Accountability Coaching program. Head here for more info.
Should I Use a Brand Name or My Real Name?
Wondering whether you should use a brand name or real name while conducting business? You’re not alone. I have been getting this question quite a bit the past few months so decided I should share my expertise and recommendation.
Once upon a time, I had a business name, a rather catchy business name (if I do say so myself) - Nico New Media. My reasoning? I thought I wanted to appear “bigger” than I was, for people to think I was an agency, a whole team of professionals there to serve, and to build credibility before I had anything to show for it.
I also didn’t want to limit myself. Maybe one day I would be an actual agency, I wouldn’t want to have to put in the work of creating a new brand from scratch.
After getting 500 NNM snazzy business cards printed, my scheme started unraveling at the seams. Any time I created content on social, on my blog, or on my newsletter, I would get confused. “Should I be using first-person? Am I a “we”? WHO TF AM I?”
It took me a few years to finally decide to come out from behind the curtain and start conducting business under my given name. But when I bought nicolepaulus.com and made it official, there was no turning back.
You see, I THOUGHT becoming a big brand was about faking it until I made it, but looking back I see it’s actually deeper than that. I think I was afraid someone would see me as an imposter, that they wouldn’t think I was worthy of doing business with as a solopreneur.
In fact, I have found that many of the female entrepreneurs I work with have similar stories.
In some ways, it is easier to hide behind a brand name because if you fail, your name isn’t plastered to it. BUT - it’s also going to be much harder to obtain quality clients who align with your values especially if you are a coach, consultant, or healer. People want to know who they are doing business with! They want you to show up as your unique self, flaws and all so that they can feel comfortable doing the same. THAT’S how you build credibility, not by faking it.
An added bonus of using your real name to conduct business is that you don’t have to develop a brand voice. You can just create content as if you were talking to a friend.