I Want to Help You Conquer Your Chronic Insomnia
I am happy to announce that my first e-book is *nearly* ready for launch. I say nearly because I am a perfectionist and have been known not to launch things because they aren’t absolutely perfect. But since I am currently stuck in a rural part of Panama for another day until I leave for Costa Rica, I wanted to take this opportunity to get my e-book out in the world.
Anyways, without further mountain dew (see what I did there, LOL)….I’d like to present my first-ever digital product…an e-book about conquering chronic insomnia.
Anyone who knows me knows what a pain in the ass sleep has been for me over the last few years. On the brink of a breakup in July of ‘22, I was so desperate to sleep that I decided to seek out the help of a therapist (shout out to the public healthcare system in Germany for paying for it.) My number one goal? To sleep like a normal person. Though I was desperate, I was not desperate enough to take medication (sleeping pills or other mood enhancers) which of course was the first thing the therapist asked me. Like many of you, I was tempted to take her up on the offer but ultimately knew that I wanted to get to the root of the problem, not bypass it with medication. So I quickly followed up with, “No thank you, I want to manage this naturally.”
So for the past 12 months, in addition to implementing the natural strategies I have outlined for you in this e-book, I have been also seeing a therapist about once per week. Recently, though, she said we could cut back to once per month since my sleep and overall well-being had improved. Score!
While I do believe that on some level having a therapist to talk to while I was processing not one but two breakups last year, did play a part in my overcoming my insomnia, I don’t think it played THAT much of a role, especially because I’ve been dealing with chronic insomnia long before my double heartbreak appeared. True, my therapist was the one that encouraged me to get bloodwork done, especially to get my Vitamin-D levels tested (more on that in the e-book), but she also discouraged me from moving away from Berlin because she thought I might be trying to “run away” from my problems.
“You take yourself with you wherever you go,” she informed me.
Stepping away from Berlin, however, turned out to be an extremely helpful turning point for me. Not only was I able to clearly see how draining city life had become, but the distance also allowed me to see how toxic my most recent romantic relationship had been - realizations I probably wouldn’t have had otherwise or perhaps would have taken me a lot longer to grasp.
So while therapy did help in some ways, and it might also help you if you have the financial means and time, it also could have done serious damage had I not used my own intuition as a compass. What did ultimately help, though, are the strategies I am about to share with you, solutions that I came to on my own through trial and error.
If you follow the solutions outlined in this e-book you’ll be able to:
Identify the not-so-obvious culprits keeping you awake so that you can finally fall asleep with ease.
Naturally increase your energy so you have more time to align with your purpose, share your gifts with the world, and nurture your most endearing relationships.
Bid farewell to sleepless nights so that you can wake up feeling refreshed and revitalized, ready to take on the day with newfound energy and positivity.
And for anyone who needs more proof, I’d like to share a very personal photo I took of myself at the peak of my sleeplessness. It hurts me to look at it today because I know how desperate and alone I felt at the time. This sounds morbid, and it’s something I have never told anyone before, but during my worst sleeplessness (around the time when I took this photo), I began to look forward to death because I felt like it would be easier than going through life like that. Pitiful, I know.
And here’s a photo I took 9 months later:
The difference is remarkable and exactly why I want to share these solutions with you. I HAVE MY SMILE BACK, Y’ALL. And also my sleep.
To read more about the contents of the e-book or purchase your very own instantly downloadable copy for 7 euros, you can head here - nicolepaulus.com/rest-easy
Is Selling Digital Products Worth It? I'm About to Find Out..
I’ve recently been deep diving into the world of digital products. The course I’m taking said that everyone is an expert in something and that your target audience is whoever you were 6-24 months ago. With the help of AI, you can now create low-content digital products that help someone overcome a roadblock. Selling stuff always felt scammy to me which is why I gravitated towards content marketing because you’re sharing content and Google is doing the aggregating on your behalf. But I actually love when I’m targeted on Insta for a product or course that can improve my life - so why should I be shy about sharing my knowledge?
I’m also from the content marketing camp whose motto used to be “If you build it (and give it away for free for a few years), they will come”. I’ve been telling clients this for years and though I still stand behind the fact that if you keep showing up consistently and share valuable content on your favorite social platform or on your blog you will build a following but it’s 1. not easy to commit to a content calendar and 2. it is not quick. It can take years to build a faithful following and that’s if you’re consistent.
So now I’m looking for ways to build digital products, sell them for a low price point, and then upsell to a higher priced item (like one on one coaching for example) if the customer finds the info helpful.
But oh how I was struggling to come up with a product to create. The course said I should also pick a topic that is very interesting to me and that I have a lot to say about. I wanted to somehow tie it to Squarespace or content marketing so I could upsell these services but if I’m being honest - neither of these things exactly light me up.
So that’s when I thought about what I was dealing with 6-24 months ago.
And that’s when I remembered how hard it was for me to sleep and all the steps I took to get a good night’s rest. I wouldn’t say I’m cured because, well, insomnia isn’t linear but I feel confident that if I ever had another bout I’d be able to nip it in the bud immediately because now I have a toolkit that addresses the biological factors and the psychological.
So my first digital product is going o be either an e-book or a mini course that delivers 8 solutions to conquer your sleeplessness.
I’m still not sure how to upsell this but maybe it’s not necessary. I’m just happy to share the knowledge I have.
Why not give the e-book away for free?
Because unless you already have credibility in a space or credentials people likely won’t value your knowledge. To put it bluntly - in the church of capitalism, people value things that they spend money on.
You can still use an ebook as a way to grow your newsletter list and I might end up doing that as well, but first I will try charging a reasonable amount like $7, and then go from there.
Stay tuned for more updates on my venture into selling digital products.