Recently, I had lunch with a video editor friend of mine and we started joking about how AI is going to eventually take over the world. That’s when he looked me in the eye and said very earnestly, “Nicole, they are coming after content marketers first.”

At first, I laughed. But then when he began explaining how sophisticated AI was at creating content my ears perked up. I went home after our meeting and began playing around with ChatGPT.

I quickly realized that AI may certainly be a helpful tool, but robots aren't here to take my job away — at least not yet. What they are here to do, however, is help me do my job better and more efficiently! AI technology is the perfect assistant for content marketers like me, taking some of the gruntwork out of creating great content.

No longer does a marketer need to spend hours sorting through data or researching topics; robots can quickly and accurately handle those tasks for me.  AI robots can also generate ideas for content and even write drafts that require minimal editing from their human counterparts. This frees up time for more important tasks like analyzing analytics or brainstorming creative strategies — tasks robots aren't able to do (yet.) AI is also quite shit at creative writing and is not very funny.

But for creating content — it’s AWESOME! For example, I was recently able to write 4 - 800 word blog posts for a movement facilitator client in just under 4 hours. That same task would have taken me at least twice as long without AI assistance. 

So - if you are a content marketer, rest assured, the bots are not going to take your job, but they will take the jobs of content marketers who refuse to use the power of AI. If you haven’t already, it would be wise to start learning how to use AI. And if you are a conscious business owner hoping to boost your SEO and bring in more organic traffic from the web, get in touch so I offer an AI Coaching Session where I show you how to use the power of AI to help create authentic, relatable, and effective content for your business in no time.

Happy Robot-ing. 

Need human assistance on how to get started integrating AI into your business? Want to know more about how to use AI to amplify your impact? I’m currently offering a $77 one-hour Zoom session where you and I will dive deep into the inner workings of your business. During the session, you will learn how to create engaging, authentic content that resonates with your audience, saves time AND aligns your message with your mission. More details here.