She Found Me Through ChatGPT: Proof That Nicheing Down (Still) Works
Yesterday I had a discovery call with a potential client and she opened with:
“I found you through ChatGPT.”
What?! Really? Tell me more...
She was looking for a Squarespace professional who specializes in working with healers and conscious business owners. And guess what? That’s exactly my niche.
I am SO glad I took the time a few years ago to update my SEO and start creating content for the people I actually want to work with. That little digital breadcrumb trail? It led her straight to me.
Moral of the story: THIS STUFF WORKS.
Organic traffic is still a thing.
SEO is still a thing.
Blogging is still a thing.
Content marketing isn’t just a buzzword, it’s still very much a thing.
Even if it feels like you’re posting into the void, even if your analytics are meh and your traffic is a ghost town—keep going.
Because here’s the truth: when you niche down, you help the people who need you most actually find you.
Not just random followers. Aligned, ready-to-pay, dream-clients.
Now, let me be clear: nicheing down does not mean flattening yourself to fit some overly specific internet box. You are allowed to be complex. You are allowed to evolve. As Walt Whitman said:
“Very well then I contradict myself,
I am large, I contain multitudes.”
Same, Walt. Same.
Nicheing isn’t about contradiction—it’s about clarity. It’s a hack to deliver the most impact and (bonus!) sustain yourself in the process. Especially in the digital age, platforms like Google, YouTube, and ChatGPT are literally trying to help people find you—but only if they know what to look for.
So no, you don’t have to abandon your multitudes. But yes—claim a niche.
Serve that niche with consistent content and aligned offerings.
Build it… and they will come. ChatGPT will make sure of it.
Not sure what your niche should be?
Book a Clarity Session with me. We’ll uncover your unique magic (aka your secret sauce) and map out how to start monetizing it—so you can build a life that actually lights you up.
If You're a Thought Leader, You Need a LinkedIn Content Strategy - A Case Study
I have a client, let’s call him HB.
HB is the former president of a very large corporation and was responsible for making that brand globally recognized.
Although he has been retired for some years, he continues to share his leadership insights via podcasts and interviews. He has also co-authored a couple of best-sellers.
In 2016, another author client referred me to him, and a connection was born.
His problem? He wanted to start networking online to spread awareness of his latest book release. He also wanted to use his social platforms as leverage to get more interviews and, therefore, help more people with his business insights. But - like many brilliant professionals, he didn’t have the time or desire to manage this outreach himself.
That’s where I came in.
For the past 8 years, I have regularly created and posted original content and engaged with his followers on his LinkedIn profile. Since then, I have created an entire movement around his people-centered leadership, increased his followers, increased his outreach, increased the number of interview invites, increased book sales, and increased his impressions (basically, how many feeds his post shows up in).
Below are screenshots of his most popular posts in the past months; I’ll let the numbers speak for themselves.
If you are an author, thought leader, conscious business owner, soulpreneur, or someone who is doing really cool sh*t, consider zeroing in on LinkedIn instead of other platforms. In my personal experience and my experience with clients, it has been a worthwhile experience, and the audience is full of positive professionals who are ready to root you on.
Curious about how to make LinkedIn work for you? Get in touch. I am currently offering a LinkedIn Strategy for Thought Leaders that will help you narrow down your goals as well as create a unique LinkedIn content strategy for your business.
When it Comes to Content Marketing, Consistency is KEY🔑
Tomorrow I am flying to Amsterdam to speak at two conferences, The Self Made Summit and Forward Festival. Though I’ll be there sharing the building blocks required to build an authentic community, powered by Squarespace an all-in-one platform for creatives and entrepreneurs to showcase their talents online— I hope to also share some key insights from my 10+ experience with content marketing…like this one, Consistency is KEY 🔑.
Case in Point
I have a friend who wants to move away from having a brick-and-mortar vintage shop to selling clothes online or by appointment only. He’s got quite a following on Instagram but no real strategy when it comes to posting. He typically posts random pictures from his life, happy customers wearing their “new” clothes, and occasionally he'll post “new” items he’s got for sale. But he never posts them on his wall - only in his stories.
He also doesn’t post consistently. Some days he’ll post ten pictures and sometimes he’ll go days without posting anything.
Seeing how he was struggling to get his online sales ramped up, I offered a few tips:
Post on your wall once per day. The first image should be a close-up image of the “new” item. The second and third pictures can be lifestyle shots or pictures of the clothes on a real live human. The caption should show how much it costs, the size, and any other relevant information.
You should then share that post to your story with a note that the item is new.
The reason I told him to post on his wall was because it wasn’t clear that he was selling clothes. For those who follow him or already know him, it’s apparent, but if he wants to attract new clientele, he’s got to be more obvious about his offerings.
For the first two days, he posted on time with my advice but on the third day, I noticed he had removed both posts from his wall.
“What happened?” I asked.
“I archived the pictures. I only got a couple of likes and no one asked about the items.”
This is SO common with people when it comes to content marketing. You finally get the courage and motivation to post and expect to have instant gratification/validation. But content marketing doesn’t work that way. It’s usually a long, slow process that requires showing up consistently even when it feels like you are shouting into a void.
Here are some of the things showing up consistently on my blog and newsletter have gotten me:
A work/trade deal where I work 3 months for a plot of land in Portugal
Organic clients aligned with my values
Paid speaking gigs like the upcoming ones in Amsterdam, you can also add paid flights and hotels to that list.
Partnerships
But they didn’t come overnight. They only came after I spent hours creating content for myself consistently. The reason is that Google rewards consistency. When it comes to SEO, if you are posting regularly, you are seen as an expert by Google. It also builds credibility and trust amongst potential clients. Wow, this person has had a blog for ten years? They MUST know what they are talking about!
I explained this to my friend and the next day I noticed he’d unarchived his posts and has been posting regularly since. Let’s hope he keeps it up.
Want to learn how to use ChatGPT and other AI tools to help you stay consistent? Book a one hour session with me where we will deep dive into your business and I’ll show you exactly how to create content effortlessly. More details can be found here.
Crafting a Content Marketing Strategy on a Shoestring Budget
I recently started a housesit outside of Olhão, Portugal. The house backs up to acres and acres of beautiful wild land; wildflowers, creeks, and rolling hills.
While walking around the land with the homeowner recently, I was admiring the landscape. That’s when he informed me of their dilemma last year. A large solar energy company sought to transform acres of pristine land into a sprawling energy farm, jeopardizing the delicate balance of the surrounding ecosystem.
Why couldn’t they just slap some panels on top of existing buildings/eye sores like grocery stores? Short answer…money.
This determined family organized under a former NGO, and were able to thwart this imminent environmental disaster. Through advocacy and activism, they emerged victorious, but the fight is not over. Now the family wants to make sure this can’t ever happen again. For that, they’ll need to raise more funds and get a formal land conservancy status from the Portuguese government.
They asked me how to help them shift the focus of their NGO to fundraising and community building, in case another crisis pops up? Below is the advice I gave them. My purpose for sharing this information is so that if you are an NGO, and have limited funds, you can scrap together a content marketing strategy that will help you achieve your goals. Before I deliver the goods, though, I want to stress one key point. In order for a content marketing strategy to work, you’ve got to stay consistent!! Now let’s get to the good stuff…
Crafting a Content Marketing Strategy on a Shoestring Budget
For grassroots organizations with limited funds, an effective content marketing strategy is key to amplifying your message and garnering support. Here's a step-by-step guide to building a robust strategy:
Step 1: Establish four marketing pillars.
These pillars will be the themes you will use to derive ALL your content. This will help you keep focused on the stuff that matters. Examples of pillars I’d recommend for the aforementioned organization include:
Environmental Conservation Advocacy
Community Engagement and Empowerment
Fundraising Initiatives
Event Promotion and Participation
Each post, piece of content, or talking point your organization delivers to the public will have to fall under one of the above categories. If it doesn’t fit into one of the categories, it doesn’t need to be said.
Step 2: Create a content marketing strategy (or just copy the one I have for you below :))
My suggestion:
1- Write one blog every week or every other week.
2- Derive 2-3 original posts from the blog and share them on one social platform of your choice every week. You can repurpose those posts onto other social platforms but it’s not necessary. Best to focus on growing one platform.
2- At the end of the month, send out a newsletter to your subscribers with a short personal message from you, including any relevant information about the NGO, any important events, and links to the blog posts from the month prior. Newsletter sites like Mailchimp are free up until a certain amount of subscribers.
3- Engage on social media - Follow members of your community, re-share their posts, tag local businesses, and use hashtags.
Step 3: Create a content marketing calendar.
I recommend using Google Sheets for this, it’s free and can easily be shared with other members of your team. Outline what kind of posts you will be sharing monthly. You can also write the posts in the Google Sheet if you need it to get approved by other members of your organization.
Step 4: Plan Community Building Events
1- Aim to provide a community-building event once every 1 to 3 months. These can look like clothing swaps, open mic nights, artisan markets, workshops, tours, concerts, lectures, etc. Partner with other organizations and co-host events with them. At every event make sure to give a short presentation about your organization and why it’s important to the health of the community. You can make these events free or charge a small fee, all of which will go back to the organization. COLLECT EMAIL ADDRESSES!
2- Aim to provide a higher-end community event once every six months. These events are aimed to attract those who can donate a substantial amount of money. These events can look like silent auctions with prizes collected from members of the community (massage by local therapists, workshops by local artisans, products made by local artisans) or black tie events that require a higher-cost ticket to enter.
Step 5: Implementing the content marketing strategy
1- To help you write things like blog posts, newsletters, social media posts, and fundraising proposals, fire up ChatGPT. Now use this step with caution. Chat GPT is a robot, not a human. That means it’s not funny, it lacks empathy and is just not as good of a writer as a human. But it can help you structure your content and eliminate any writer’s block. You can use the platform to get ideas and spark inspiration.
For example, you can enter a prompt such as:
can you write a fundraising proposal geared towards wealthy funders for a nonprofit that is trying to get protection status?
—> Tips: You can get very specific by adding an exact word count, adding the tone you are aiming for by expanding upon the ideal demographic, or by requesting a tone to sound like a certain public figure (ex. please rewrite this in the tone of Oprah Winfrey).
By adhering to these strategic steps and maintaining consistency, grassroots organizations can amplify their impact, rally community support, and safeguard precious natural resources like the wild lands of Olhão, Portugal. Together, we can make a difference.
Want to learn how to craft a killer content marketing strategy with the help of ChatGPT and other AI tools? Book a one hour session with me where we will deep dive into your business and I’ll show you exactly how to create content effortlessly. More details can be found here.
Is Selling Digital Products Worth It? I'm About to Find Out..
I’ve recently been deep diving into the world of digital products. The course I’m taking said that everyone is an expert in something and that your target audience is whoever you were 6-24 months ago. With the help of AI, you can now create low-content digital products that help someone overcome a roadblock. Selling stuff always felt scammy to me which is why I gravitated towards content marketing because you’re sharing content and Google is doing the aggregating on your behalf. But I actually love when I’m targeted on Insta for a product or course that can improve my life - so why should I be shy about sharing my knowledge?
I’m also from the content marketing camp whose motto used to be “If you build it (and give it away for free for a few years), they will come”. I’ve been telling clients this for years and though I still stand behind the fact that if you keep showing up consistently and share valuable content on your favorite social platform or on your blog you will build a following but it’s 1. not easy to commit to a content calendar and 2. it is not quick. It can take years to build a faithful following and that’s if you’re consistent.
So now I’m looking for ways to build digital products, sell them for a low price point, and then upsell to a higher priced item (like one on one coaching for example) if the customer finds the info helpful.
But oh how I was struggling to come up with a product to create. The course said I should also pick a topic that is very interesting to me and that I have a lot to say about. I wanted to somehow tie it to Squarespace or content marketing so I could upsell these services but if I’m being honest - neither of these things exactly light me up.
So that’s when I thought about what I was dealing with 6-24 months ago.
And that’s when I remembered how hard it was for me to sleep and all the steps I took to get a good night’s rest. I wouldn’t say I’m cured because, well, insomnia isn’t linear but I feel confident that if I ever had another bout I’d be able to nip it in the bud immediately because now I have a toolkit that addresses the biological factors and the psychological.
So my first digital product is going o be either an e-book or a mini course that delivers 8 solutions to conquer your sleeplessness.
I’m still not sure how to upsell this but maybe it’s not necessary. I’m just happy to share the knowledge I have.
Why not give the e-book away for free?
Because unless you already have credibility in a space or credentials people likely won’t value your knowledge. To put it bluntly - in the church of capitalism, people value things that they spend money on.
You can still use an ebook as a way to grow your newsletter list and I might end up doing that as well, but first I will try charging a reasonable amount like $7, and then go from there.
Stay tuned for more updates on my venture into selling digital products.
If you’re interested in creating and selling digital products for your business get in touch, I’d love to share what I’ve learned so far.
My Cousin Recently Asked Me How to Get Started Freelancing, Here Was My Response
My cousin recently messaged me asking for help with her Upwork profile. She wanted to give freelancing a shot after working in customer service and the food industry for 10+ years.
I have spoken before about how much I dislike these Freelancer sites because I find them exploitative. In my experience, the best way to get started as a freelancer is by tapping into your local community. Below, I go into depth about the actions I would take if I wanted to get started as a freelancer (and was my actual response to her as well.) Hope it helps!
Tbh, I don’t recommend Upwork or any of those freelance sites. The reason is that you’ll be competing with people who have been on the site for ages and have tons of reviews, etc., or people who live in India and can afford to charge nothing.
I think it’s better to start with your inner network first.
First, though you’ll have to establish a product or service
I recommend reading 4-Hour Workweek by Tim Ferris and 100 Side Hustles. Between the two you should be able to come up with an offering. If you’re still unsure, ask your loved ones what they think you’re good at.
Once you have an offering, you’ll need an online portfolio, this will depend on your offering. Could be as simple as an Instagram or website or Facebook page. You’ll need to put a few case studies on there which means you’ll need to work for free or cheap in the beginning. For example, if your offering is designing meal plans for busy moms, you’ll need to offer your services to 3 or so moms for free or very cheap, in exchange for feedback and reviews.
Reviews are VERY important!! Best is to register as a business on Google Business. And then you can send the Google link to your clients and ask for a review.
Once you have a few case studies/online portfolio ad reviews, you can start marketing. I would start marketing to groups you already belong to. Like if you go to a particular yoga studio you can ask to leave some flyers there. You can also offer to co-host events to further establish your credibility.
There are other Bootstrappy ways you can promote your biz but TBH the things that work for me are
1. Google reviews, cannot stress this enough.
2. Website where I update at least twice a month with industry-related blog posts.
3. Light LinkedIn posting (1-2 times a week)
I’ve never had to spend money on advertising or promoting myself. People find me organically through Google searches and/or word of mouth. But that takes time to build…content marketing is not an instant gratification method haha there are other ways to grow faster though (ex. such as hosting community events, and having an ad budget)
The last thing I will say is to use ChatGPT to help you write content for your site or promo materials. No need to reinvent the wheel ❤️
Anything else you’d like to know about getting started freelancing and/or bootstrapping a business? Get in touch!
How AI Can Help You Write Content Faster
Recently, I had lunch with a video editor friend of mine and we started joking about how AI is going to eventually take over the world. That’s when he looked me in the eye and said very earnestly, “Nicole, they are coming after content marketers first.”
At first, I laughed. But then when he began explaining how sophisticated AI was at creating content my ears perked up. I went home after our meeting and began playing around with ChatGPT.
I quickly realized that AI may certainly be a helpful tool, but robots aren't here to take my job away — at least not yet. What they are here to do, however, is help me do my job better and more efficiently! AI technology is the perfect assistant for content marketers like me, taking some of the gruntwork out of creating great content.
No longer does a marketer need to spend hours sorting through data or researching topics; robots can quickly and accurately handle those tasks for me. AI robots can also generate ideas for content and even write drafts that require minimal editing from their human counterparts. This frees up time for more important tasks like analyzing analytics or brainstorming creative strategies — tasks robots aren't able to do (yet.) AI is also quite shit at creative writing and is not very funny.
But for creating content — it’s AWESOME! For example, I was recently able to write 4 - 800 word blog posts for a movement facilitator client in just under 4 hours. That same task would have taken me at least twice as long without AI assistance.
So - if you are a content marketer, rest assured, the bots are not going to take your job, but they will take the jobs of content marketers who refuse to use the power of AI. If you haven’t already, it would be wise to start learning how to use AI. And if you are a conscious business owner hoping to boost your SEO and bring in more organic traffic from the web, get in touch so I offer an AI Coaching Session where I show you how to use the power of AI to help create authentic, relatable, and effective content for your business in no time.
Happy Robot-ing.
Need human assistance on how to get started integrating AI into your business? Want to know more about how to use AI to amplify your impact? I’m currently offering a $77 one-hour Zoom session where you and I will dive deep into the inner workings of your business. During the session, you will learn how to create engaging, authentic content that resonates with your audience, saves time AND aligns your message with your mission. More details here.
When It Comes to Building an Audience, Engagement Matters
As a content marketer, I can get so wrapped up in the process of creating fun and exciting content that I leave very little time left over for engaging with my current or future audience. But when you are building an organic, sustainable community, engagement is ESSENTIAL!
Think of engaging like dating. You probably wouldn’t like it if all your date did was talk about themselves. What if your date never asked you how you were doing, what makes you tick, or how you felt or thought about a particular topic? What if they never commented on the things that fired you up? You’d likely never go on a second date again - or you might even ghost/block them.
Building a community follows the same logic. Yes, spend time creating relevant, unique content, but also make sure you allot enough time for engagement. It’s important!!
Here are some tips on how to engage well with others…
Follow folks who produce relevant content, either direct competitors or folks with similar values.
Like other people’s posts (including dream clients, past clients, brands who hold similar values, brands you’d like to collab with, and brands who are direct competitors)
Reshare others’ content and make sure to add your own thoughts, opinions, or spin on their content.
Comment on other people’s posts.
Post content you didn’t create but that resonates with your marketing pillars directly on your feed but make sure to tag the original creator/brand.
Partner with a relevant brand/influencer and run a simultaneous promotion, that way you can tap into THEIR audience.
Don’t have time to engage with your followers? Don’t fret. While I always encourage clients to engage with their audience when they have time, consistent engagement just isn’t feasible (or enjoyable) for busy entrepreneurs. If that’s the case with you, feel free to outsource your engagement to someone else (like, uh, ME! )
When Building a Website Is Financially Out Of Reach
Recently a friend reached out to me asking for some advice.
Her physiotherapist suddenly found herself out of work. The resort that she’d worked at for years was looking to hire some fresh faces.
“I want to hire you to build her a website and then I’ll give her the website in exchange for her services,” my friend asked, “She helped heal my shoulder and I just really want to help her out.”
I agreed to the initial arrangement but later I had a thought - building a website is probably not the most cost-effective option. Instead, I recommended setting her up with some kind of newsletter management system and then providing a digital marketing strategy instead.
Here is the advice I offered:
Sign up for a newsletter management service. I like FloDesk, but there is a cost involved. Other services, like Mailchimp, are free up until a certain amount of subscribers. There are plenty more out there.
Work on getting people on your newsletter list. If you can, ask past clients for their emails. Another quick way to increase newsletter subscribers includes hosting or co-hosting a community event either online or in person and instead of charging a fee, ask for people to submit their emails. If you don’t want to host an event yourself you can also piggyback off another community member’s event. For example, if someone in your network is hosting a virtual meditation, offer to provide a short movement practice during the session in exchange for access to all the attendee’s email addresses.
Create a newsletter outreach strategy. Aim to send at least one newsletter per month to your subscribers. When thinking about what to include, ask yourself, “What would make me want to open this newsletter every month?” Here are a few ideas to get you started:
New insights you’ve gained,
Media clips (podcasts, Youtube videos, infographics, articles, etc.) you found particularly helpful or interesting,
Relevant books you are reading,
Tips or methods that might help solve their problems
Links to any upcoming events you are hosting or are looking forward to attending
Special offers you want to introduce.
Now the above newsletter outreach option still requires a certain level of maintenance and technological savviness. It can also take time to get an audience and get into the flow of creating content.
If that still feels out of reach for you or if you don’t think maintaining a monthly newsletter is something you’ll end up doing, consider setting up a Telegram or WhatsApp group instead. I belong to several Telegram groups here in Berlin where admins hold space for discussions, advertise upcoming events or promotions, and ask for feedback. It’s a great way to build community quickly and doesn’t take much more effort than sending a text message.
That’s it - hopefully, that gives you some more affordable options when it comes to building a community and putting yourself out there. A website is helpful, sure, and a content marketing strategy can work wonders for building an organic reach - but they also take time, money, and some technical skills to get started - which can be barriers to a lot of folks. Instead, consider starting a newsletter or Telegram group to build community and share your offerings.
Ready to commit to FloDesk? Sign up using this link and get 50% off your first year.
Proof That Content Marketing Accountability Coaching Works (And Is Worth It)
Three months ago I reached out to Sophia on Earth, an intuition coach for female entrepreneurs, to see if she wanted to go on a journey with me — a Content Marketing Accountability Coaching journey if you will.
I had previously attended one of Sophia’s free workshops on Zoom about masculine and feminine energies and really liked the way she delivered information and held space. I stalked her online and thought she had a lot of potential. Her website was crisp and professional and she seemed to understand the importance of branding and cohesiveness.
Why exactly did I reach out? To be honest, I wanted someone to be a guinea pig for my Content Marketing Accountability Coaching offering, to help me iron out the kinks and deliver feedback on my methods. Offering free services or discounted offerings in exchange for feedback and testimonials is a GREAT way to build your credibility when you are first starting out. It’s also a great way for you to test out new offerings with your target market and get a feel if they are actually helpful or not.
Luckily, Sophia obliged. In our first session, I gave her an outline of how I thought the next months would go. By the end of our journey together, my goal was for her to have a solid content strategy in place as well as tools that would help her continue to show up consistently. A bonus would be if she was able to generate any leads through the work we did together. Guess what? She achieved ALL of that and more. What’s the “more” I am referring to? Well, you see, I have found that a lot of Conscious Business Owners struggle with imposter syndrome, and “being seen”. They think putting themselves out there is an egoic action, that wanting to “be seen” is somehow shameful. But here’s the deal, if you DON’T put yourself out there, you are doing a disservice to all the folks you could potentially be helping because they won’t know where to find you.
With my Marketing Accountability Coaching Program, I hope to not only set you up with the technical content marketing skills needed to grow your business organically but also to help you overcome your own limiting beliefs about “being seen”.
After our final meeting, I asked Sophia the following questions about the program:
What is the biggest takeaway you received from having me as your Accountability Coach over the last 3 months?
What are some things that you accomplished in the past 3 months that you might not have accomplished otherwise?
Who do you think this coaching program would suit best?
How much do you think this 3-month coaching program is worth?
Is there something else you wish this program offered?
What was your initial goal with this program? Did you achieve that goal? Or did that goal shift?
Any other comments or feedback you'd like to add?
In addition to providing helpful feedback, Sophia also gave me some great advice: create a Digital Marketing Vault that contains templates for KPIs, content calendars, and branding in addition to recommendations of tools I recommend, and then give your clients access to the vault. I LOVED this idea and implemented it right away.
All in all - I think the Marketing Accountability Coaching journey with Sophia on Earth was a mutually beneficial experiment. Sophia received a content marketing strategy, confidence to embark on her journey, and tools to help her succeed/ hold herself accountable moving forward. And I received valuable feedback, helpful suggestions, and the validation that my services are helpful and needed. WIN-WIN!
Want to learn how to amplify your impact with the help of ChatGPT and other AI tools? Book a one hour session with me where we will deep dive into your business and I’ll show you exactly how to create content effortlessly. More details can be found here.
Here's Why You Need KPIs In Your Life
Today’s blog is all about KPIs.
KP - WHAT?
KPIs or Key Performance Indicators
What are KPIs and why are they important?
Well, I’m glad you asked. KPIs can help you track how well your marketing efforts are performing. Without them, it’s kind of like throwing money and time down the drain. You wouldn’t want to do that, would you?
Now I’m going to be honest. I’ve been in business for 10+ years and I haven’t done a very good job of updating my KPIs consistently for myself. But that’s all about to change. Today I am going to set up my spreadsheet and over the course of the months, start sharing the process with you all. Why? Because I want to start practicing what I preach. And also because I have been testing out a new beta coaching program where I act as an accountability coach for Conscious Business Owners. For three months, I help CBOs outline a content marketing strategy and then meet with them bi-monthly to see what progress they’ve made. One of the best ways to see if their content marketing efforts are actually working is if CBOs keep track of their KPIs.
Which is why I thought it’d be a great time to start implementing my own KPI tracking efforts.
Though I haven’t always done a good job of keeping my own KPIs in order, I do keep track of them on behalf of clients.
Not only does this help my clients see the value I am bringing them but it also allows us to make more informed decisions about where we spend time and effort in the business. It also helps me shape future content because I can see what kinds of topics are resonating with people, for example.
Have I convinced you to set up your own KPIs, yet?
Maybe you’re wondering which KPIs you should be tracking…well, unfortunately, that answer will be unique to the individual depending on where you are currently spending your marketing efforts. If your business follows more of a content marketing approach, I would recommend tracking some or all of the following:
Blog: # of monthly blog posts + # of views
Social media: # of <insert the social media channel or channels you use most here> posts, # of impressions or engagements, # of likes, kind of post (ex. poll, question, quote,)
Podcast: # of podcasts that went live, # of downloads (Apple), # of views on website,
Leads: # of organic leads (how many people contacted you ), how new clients are finding you, # of introductory calls, # of leads that came in from your lead magnet
Now don’t think for one second that this KPI document has to be elaborate. It can literally be a text document to start out or a simple spreadsheet on Google Sheets. No one else even has to see the damn thing. The main point here is that you begin updating it once a month and then use the document to inform your decisions moving forward. There is also an added bonus that comes with establishing a KPI practice…you’ll start seeing that showing up consistently actually produces results. This is KEY to growing your business organically.
Ready to set up your own KPIs but not sure where to start? Reach out and let’s set up a 30-minute free discovery call where I’ll give you some pointers.
Hesitant About Investing in Content Marketing? I Don't Blame You.
Hey there, how’s it going? How are you feeling? Did you sleep well? How were your dreams?
I am guessing if you landed on this page, you’ve got some marketing-related problems you need help sorting. And you’re in luck because I’ve got a bag of solutions.
If you are hesitant about investing in a marketing package, I don’t blame you. Investing in your business (and yourself) can feel scary. I’ve been there. In fact, it’s how I gained all this content marketing knowledge because I was too scared to hire someone else. The thought of getting ripped off or taken advantage of led me to deep dive into these topics and learn them on my own. But guess what? This harder not smarter approach was definitely not a shortcut. In fact, it took me over a decade to start implementing the practices I implement with my clients today.
Moral of the story? Don’t be like I was - stubborn, impostery, full of self-doubt, cheap - and consider investing in a content marketing strategy straight away. Why? Because you will start to connect with the people you are here to help even quicker (think 10 days vs. 10 years), because your gifts will be shared with the world even sooner, because when you share your ideas, your projects, your gifts you will feel ALIVE, like you have landed on your PURPOSE, like your STORY MATTERS. And that my friend, is worth every single penny.
You don’t have to hire me to do your content marketing for you. You don’t have to hire anyone, in fact. You can also find PLENTY of tutorials on Youtube about this stuff and DIY. But please, please PLEASE, make sure you do it!! Show up consistently on your blog, newsletter, and favorite social channels, and watch your audience grow.
If you do feel called to work together, however, here is an outline of the journey we will take together….
We hop on an initial call to get to know each other, you share your pain points and I determine if I can help you grow your business organically.
I send a follow-up email outlining which marketing package I think would work best. You can opt for the “hands off” approach - where I create all your content on your behalf OR you can opt for the “DIY approach” in which I provide a road map for you to follow and then you create the content yourself.
After we align on a package and approach, I will delegate tasks and deadlines.
From there, I will get started right away defining your marketing pillars from which your content will be created. From there I will also create a social media strategy for you to follow.
Packages run for at least 3 months (because it takes time to build an organic audience. ) At the end of every month, we will jump on a call and discuss how well last month’s content performed as well as brainstorm new content ideas for the coming month.