Start Before You’re Ready (or You’ll Regret It Again in 10 Years)
An old friend messaged me the other day with a question I’ve heard a hundred different ways, from a hundred different people:
“I have this idea to make money teaching classes online... but I’m nervous. The internet is so crowded. Is it even worth it?”
Here’s what I told her. And what I’ll tell you, too:
Yes. Do it.
Even if you’re scared.
Even if you’re not tech-savvy.
Even if you think you missed your window, or everyone is fed up with virtual courses.
Because the truth is — the “perfect time” already passed ten years ago. And if you keep waiting until you feel ready, you’re going to be having the same conversation with yourself ten years from now.
You don’t need to be Oprah and appeal to the masses.
You don’t need to have millions of followers or a fancy camera setup or a marketing degree. You just need a few humans who resonate with your energy. That’s it. And you’ll find them — or rather, they’ll find you — if you keep showing up with authenticity and a little consistency.
Start where you are. Use what you have.
Record your first Reel. Make your first awkward post. Fumble through your first class.
You might cringe at how cringe you were the next day — but keep going anyway.
You don’t have to quit your job overnight or go off-grid with a laptop and a dream (unless you want to).
But you do have to begin.
Pick a direction. Pick a platform. Pick a person to talk to — just one — and start building for them.
Because the real difference between those of us who “escaped the matrix” and those still stuck in it?
We started.
We said yes before we had all the answers.
We posted the cringey content.
We trusted the vision even when no one else got it.
But here’s the thing most people don’t realize: the algorithms are working for you. Even if you think you might be shouting into a void:
Google is crawling your blog posts. YouTube is scanning your videos and descriptions.
And yes—even ChatGPT is indexing your content, learning from publicly available material to better answer questions people are asking.
—> Here’s How ChatGPT Found Me My Ideal Client: https://nicolepaulus.com/blog-content/2025/5/9/she-found-me-through-chatgpt-proof-that-nicheing-down-still-works
That recipe you shared?
That website tutorial video you recorded and posted on YouTube on the fly?
That mini-class you created for your students?
It’s all working in the background. Quietly. Faithfully.
So when someone finally searches for what you offer—they find you.
It’s not about going viral, it’s about making yourself findable.
And having the courage to begin.
And no, it’s not all sunshine, hammocks, and palm trees (though there’ll be a good deal of that.)
You’ll still hustle. You’ll still grind.
But you’ll be doing it for yourself.
On your time.
For your vision.
About something that lights your soul on fire.
So if you’ve been sitting on an idea for weeks, months — maybe even years — consider this your sign:
Just start.
Or you’ll be looking back a decade from now wishing you had.
